Note: Amazon Vendor Central data is not affected by the destination limitations imposed by Amazon on Amazon Ads data. This means that it is possible to export Amazon Vendor Central data to Google and Microsoft destinations.
Report type
The report type determines what fields will be available in Funnel for an Amazon Vendor Central data source.
Sales Report - Overview of sales performance metrics, taken from the Retail Analytics Sales Report. Aggregated by day and ASIN. Optional fields Glance Views and Net PPM are available.
Inventory Report - Contains inventory and operational health metrics such as sellable on hand units and vendor confirmation rate. Aggregated by day and ASIN.
Forecast Report - Contains forward looking mean, Prior 70, Prior 80, or Prior 90 weekly customer demand forecasts. Data is reported at the ASIN level for the most recent weekly forecast generation date. Forecast is generated from current week to 24 weeks ahead.
Dimensions
Adult Product
ASIN
Autographed
Brand
Classification Id
Color
Display Name
Forecast Generation Date (only available in Forecast report)
Item Classification
Item Name
Manufacturer
Marketplace Id
Memorabilia
Model Number
Package Quantity
Part Number
Release Date
Size
Style
Trade In Eligible
UPC
Website Display Group
Website Display Group Name
Metrics
Metric | Report availability |
Aged 90 Plus Days Sellable Inventory Cost | Inventory report |
Aged 90 Plus Days Sellable Inventory Units | Inventory report |
Customer Returns | Sales report |
Glance views Only available with "Traffic data (Glance Views)" selected | Sales report |
Net PPM Only available with "Net PPM" selected | Sales report |
Net Received Inventory Cost | Inventory report |
Net Received Inventory Units | Inventory report |
Open Purchase Order Units | Inventory report |
Ordered Revenue Amount Only available with "Manufacturing View" selected | Sales report |
Ordered Units Only available with "Manufacturing View" selected | Sales report |
Sellable On Hand Inventory Cost | Inventory report |
Sellable On Hand Inventory Units | Inventory report |
Shipped Cogs Amount | Sales report |
Shipped Revenue Amount | Sales report |
Shipped Units | Sales report |
Unsellable On Hand Inventory Cost | Inventory report |
Unsellable On Hand Inventory Units | Inventory report |
W01-W24 Mean/P70/P80/P90 Select one confidence level when setting up a data source. | Forecast report |