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What data can I get from Amazon Vendor Central?
What data can I get from Amazon Vendor Central?

Amazon Vendor Central dimensions and metrics in Funnel

Trude Lövstuhagen avatar
Written by Trude Lövstuhagen
Updated over a week ago

Note: Amazon Vendor Central data is not affected by the destination limitations imposed by Amazon on Amazon Ads data. This means that it is possible to export Amazon Vendor Central data to Google and Microsoft destinations.

Report type

The report type determines what fields will be available in Funnel for an Amazon Vendor Central data source.

  • Sales Report - Overview of sales performance metrics, taken from the Retail Analytics Sales Report. Aggregated by day and ASIN.


  • Adult Product

  • ASIN

  • Autographed

  • Brand

  • Classification Id

  • Color

  • Currency

  • Date

  • Display Name

  • Item Classification

  • Item Name

  • Manufacturer

  • Marketplace Id

  • Memorabilia

  • Model Number

  • Package Quantity

  • Part Number

  • Release Date

  • Size

  • Style

  • Trade In Eligible

  • Website Display Group

  • Website Display Group Name


  • Customer Returns

  • Ordered Revenue Amount

  • Ordered Units

  • Shipped COGS Amount

  • Shipped COGS Currency

  • Shipped Revenue Amount

  • Shipped Revenue Currency

  • Shipped Units

  • Ordered Revenue Amount - Only available with Manufacturing View selected

  • Ordered Units - Only available with Manufacturing View selected

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