LinkedIn Organic dimensions and metrics in Funnel. The LinkedIn Organic connector provides five reports to track page performance, follower growth, and post and video analytics.

Rolled-up totals for all updates.

Note: Because of limitations from the LinkedIn API, the retention period for the Update metrics report is 365 days.

In the Follower metrics report you can choose between Daily Follows, Total Followers, and Follower Demographic.

Shows how many followers your account has gained per day. Only Date is available as a dimension.

Note: The retention period for this data is 12 months. Data for the last 2 days is not available due to limitations in the LinkedIn API.

Shows how many followers your LinkedIn page has at the time of the import. The report only fetches current data; historical data is only available as far back as the day you connected the source.

Daily snapshot of LinkedIn Page followers by a chosen demographic. The report only fetches current data; historical data is only available as far back as the day you connected the source.

One of the following Breakdown dimensions is included:

Uses total accumulated share statistics per post or video over a rolling 12-month window. LinkedIn only provides share statistics for the last 12 months. Data older than 12 months is no longer updated and may not match what you see in LinkedIn. Lifetime metrics (Per Update and Per Video) attribute data to Posted Date (first publish) only. Only posts and videos that have been published (have a posted date) are included; we do not request API data for content without a posted date, so drafts or content not yet published do not appear in the report. This aligns with when content went live on LinkedIn and with LinkedIn's API, which returns data for the last 12 months by posted date.

Report types: Per Update, Per Video.

Data is attributed to Posted Date (first publish), meaning when the update or video went live on LinkedIn. Data is updated on every download.

Note: Data already loaded outside the 12-month window may have been stored with created date. New data inside the 12-month window uses posted date. For data sources created before this change, you may see what look like duplicate posts (the same post under both its old created date and its new posted date).

Calculates daily performance by subtracting yesterday's saved value from today's value (delta calculation). The Daily metrics report supports Per Update and Per Video.

Note: The report relies on capturing data day by day to calculate the delta. If a data download fails (for example, due to a disconnected token or API error) for a specific day, the daily value for that day cannot be calculated later and you will have a permanent gap in your data. Posts and videos only get daily rows up until 365 days since creation.

In the LinkedIn Organic connector, daily metrics are calculated by finding the difference between the current day's lifetime value and the previous day's lifetime value. Under normal circumstances, a lifetime value should always increase or remain the same. Because Funnel relies on the exact data provided by the LinkedIn API, be aware of a few edge cases when the API behaves unexpectedly or experiences an outage:

If the LinkedIn API provides an incorrect, artificially high lifetime value, you will see a massive spike in the daily value for that day. Because Funnel reflects the raw data exactly as provided by the API, we cannot manually alter or correct this erroneous data.

Example: Wednesday's lifetime value is 110. On Thursday, the API sends a glitched value of 10,032. Thursday's daily value becomes 9,922 (10,032 minus 110).

When the API corrects itself the day after a spike, the new lifetime value drops back down to its normal trend. Because calculating the difference would result in a negative daily number, Funnel automatically caps negative daily values at 0.

Example: On Friday, the API returns to normal and sends 145. Because 145 minus 10,032 is negative, Friday's daily value is recorded as 0.

Whenever the API is not working (for example, during a token error or an active incident, which you can monitor on status.funnel.io), Funnel doesn't receive any value for that date. When this happens, such days will not have any rows and we won't be able to populate that data.

Example: On Saturday, a token error occurs and the API returns 0. Saturday's daily value is 0.

Once the API connection is restored and returns a valid lifetime value again, Funnel calculates the daily metric by subtracting the last valid lifetime value (before the error) from the current lifetime value. This ensures that engagements accumulated during the downtime are still captured.

Example: On Sunday, the API is restored and returns 172. The last valid lifetime value was Friday's 145. Sunday's daily value is calculated as 27 (172 minus 145).

For full field definitions and updates, see LinkedIn Marketing API documentation.

Lifetime metrics (Per Update and Per Video) now attribute data to Posted Date (first publish) only. Only published content (with a posted date) is included; we no longer request API data for content without a posted date. This aligns with when content went live on LinkedIn and with LinkedIn's API (12 months by posted date). Data already loaded outside the 12-month window may have been stored with created date. For data sources created before this change, you may see what look like duplicate posts (the same post under both its old created date and its new posted date).

From 19 Dec, 2025, we are deprecating the Per update report type in the Update metrics report. If you used this report type in your data source and see an error, connect to a new data source with the new Per update report type from one of the following reports according to the kind of metrics you want:

From 19 Dec, 2025, we are deprecating the Video metrics report and the existing data sources using this report. If you used this report type in your data source and see an error, connect to a new data source with the new Per video report from one of the following reports according to the kind of metrics you want: