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ON24: Dimensions and metrics

Dimensions and metrics available for ON24 in Funnel.

Updated today

If your use case requires this data in Funnel, you can request it as a custom connector.

Custom connectors and data requests are available only in Business and Enterprise plans.

Reports

Survey Report

  • Date

  • Description

  • Event ID

  • Survey Code

  • Survey ID

  • Question

  • Question ID

  • Question Type

  • Answer

  • Answer Code

  • Responses

  • Percentage

Event Analytics Report

  • Date

  • Event Application

  • Event Archive End/Start

  • Event Audience Key/URL

  • Event Category

  • Client ID

  • Event Content Type

  • Event Create Timestamp

  • Event Custom Account Tags

  • Event Description

  • Event Display Timezone

  • Event Encoders (Encoder, Stream ID, URL)

  • Event ID

  • Event Location

  • Event Profile

  • Events TD1-TD5

  • Event Type

  • Event External Audience URL

  • Event Funnel Stages

  • Good After/Till

  • Event Industry

  • Event Active Status

  • Event Elite Expired Status

  • Event Hybrid Status

  • Event Keyword

  • Event Last Modified/Updated

  • Event Live End/Start

  • Event Locale (Country/Language)

  • Event Name

  • Event Partner Reference Stats Code

  • Event PM URL

  • Event Presenter Media (Audio/Video)

  • Event Preview URL

  • Event Promotional Summary

  • Event Q&A Email

  • Event Registration Settings

  • Event Report URL

  • Event Service Type

  • Event Single File Archive

  • Event Speakers

  • Event Sponsor

  • Event Stream Type

  • Event Survey URLs

  • Event Tags

  • Event Upload URL

  • Event Count

  • Attendees Who Downloaded Resource

  • Average Archive/Live Minutes

  • Average Cumulative Archive/Live Minutes

  • Event Engagement Score

  • Live Attendees

  • No Show Count

  • CTA Clicks

  • Demo/Meeting Conversions

  • Drifts

  • Free Trial Requests

  • Group Chat Messages

  • Poll Responses/Pushed

  • Questions Asked/Answered

  • Resources Available

  • Survey Responses/Presented

  • Tests Passed/Submitted

  • On Demand Attendees

  • Registration Page Hits

  • Share Widget Views

  • Twitter Widget Views

  • Unique Resource Downloads

  • Partner Reference Stats Count

  • Event Duration Minutes

  • Scheduled Event Duration

Engagement Hub Report

  • Date

  • Event ID

  • Client ID

  • Description

  • Content Type

  • Total Views

  • Unique Viewers

  • Total Viewing Duration

  • Average Viewing Duration

  • Likes

  • Dislikes

  • Comments

  • Shares

Attendee Report

  • Event ID

  • Date

  • Attendee Email

  • Attendee User ID

  • Attendee Status

  • Attendee Blocked Status

  • First/Last Live Activity

  • First/Last Archive Activity

  • Launch Mode

  • Profile URL

  • Source Event ID

  • Resources

  • Questions

  • Asked Questions

  • Resources Downloaded

  • Answered Polls

  • Answered Surveys

  • Answered Survey Questions

  • Archive Minutes

  • Archive Viewed

  • Engagement Score

  • Live Minutes

  • Live Viewed

  • Cumulative Live/Archive Minutes

  • Attendee Sessions

  • Live/Archive Media Player Minutes

Registrant Report

Dimensions:

  • Date

  • Event ID

  • Address (Street 1/2)

  • Attendee Type

  • Browser

  • Campaign Code

  • City

  • Company

  • Company Industry/Size

  • Country

  • Created At

  • Email/Email Format

  • Engagement Prediction

  • Event Email

  • User ID

  • External User CD

  • Fax

  • First/Last Name

  • Phone Numbers

  • IP Address

  • Job Function/Title

  • Last Activity

  • Marketing Email

  • Notes

  • OS

  • Other

  • Partner Reference

  • Source Campaign Code

  • Source Event ID

  • State

  • Standard Fields (STD1-10)

  • Username

  • Profile URL

  • Status

  • UTM Fields (Campaign, Content, Medium, Source, Term)

  • ZIP

How to request this data

To request ON24 data, submit a data request (see link here for instructions) or select the ON24 tile marked custom after enabling Show custom connectors.

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