Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Extended e-commerce tracking snippets (micro conversions) help the attribution algorithm calculate reliable conversion weights for each touchpoint.
Micro conversions provide additional information about touchpoint effectiveness. If one touchpoint drove a user far in the conversion funnel but the next touchpoint only closed the conversion without further onsite interaction, the first touchpoint likely provided greater value. Micro conversions prevent affiliates from being overvalued.
Micro conversions appear only in the tracking report. Use this report to verify event counts. Micro conversions do not appear in other dashboards or exports.
Implement the following snippets alongside the pageview tag on the matching events. You can use the snippets for any event that fits your conversion funnel. The event does not need to match exactly. Do not change the event names.
Products searched
<script type="text/javascript">
window.adtriba = window.adtriba || [];
window.adtriba.push(["track", "ProductsSearched", {
query: "white shoes"
}]);
</script>Product viewed
<script type="text/javascript">
window.adtriba = window.adtriba || [];
window.adtriba.push(["track", "ProductViewed", {
id: "e931d37e-8ca8-41b0-b6f0-95cb59e90afd",
sku: "abcd1234",
category_id: "shoes",
brand: "Nike",
name: "Air Max",
currency: "USD",
price: "79.99"
}]);
</script>Product added
<script type="text/javascript">
window.adtriba = window.adtriba || [];
window.adtriba.push(["track", "ProductAdded", {
id: "e931d37e-8ca8-41b0-b6f0-95cb59e90afd",
sku: "abcd1234",
category_id: "shoes",
brand: "Nike",
name: "Air Max",
currency: "USD",
price: "79.99",
quantity: "1",
cart_id: "2770fb61-ecb1-4be4-9c68-ef5531ad6ce2"
}]);
</script>