Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
The Adtriba Tracking Report monitors your incoming traffic.
We recommend that you monitor all shown metrics closely. Unusual spikes in conversions, impressions, and page views can indicate tracking issues.
We also recommend that you check direct traffic closely.
Where to find the report
Open the report from the main menu on the left under Tracking.
What the report shows
The report shows four main counts.
Pageviews
Pageviews are counted through the basic Adtriba Integration Snippet, which you should implement on every page of your website. If you use a single-page application, the implementation may differ. Compare pageviews with your web analytics tool to confirm the numbers match and no part of your website is excluded from Adtriba tracking.
Conversions
Conversions are tracked through the Adtriba Conversion Snippet, which you should implement on the order confirmation page for every order. Compare this number with your web analytics tool. If the deviation between Adtriba and your web analytics tool is greater than 5%, contact us and we will help investigate.
For the Conversion ID table at the top, note that IDs come from our raw tracking server. Duplicated order IDs can appear. For attribution, we deduplicate conversion IDs and use only the first one we tracked.
Display impressions
Display impressions are tracked by display impression snippets you integrate on publisher ads or in emails to track email opens.
Compare the numbers periodically with your publisher tools to confirm everything is tagged and tracked correctly.
Note: For Google GDN, the process to track impressions is slightly different.
Micro conversions
The micro conversion count provides an overview of tracked micro conversion events. Compare this number with your web analytics tool to confirm that all pixels and events are implemented correctly.
