Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Compare pageview and conversion counts from the Adtriba Core tracking report with your web analytics tool. This check confirms that your pixel integration sends data correctly.
Validate tracking data
Open the tracking report in Adtriba Core and select a period.
Note: The time period must include the first full day where data was collected, this is usually the day after the pixels were integrated. The end date of your period should mark yesterday at the latest.
Open your web analytics tool and go to the report where you can see the number of pageviews by day and choose the exact same period as you selected in step 1.
Compare the number of pageviews per day between Adtriba Core and your web analytics tool. A difference of up to 5% between both systems is normal and can be tolerated.
Compare conversions in the same way as pageviews.
Note: The conversion ID list can contain duplicate conversion IDs. This is normal. Adtriba deduplicates conversions during attribution modeling.
Validate impressions
If you use display impression snippets, validate incoming impressions.
Select a date.
Open your third-party ad platform and view the total impressions for your campaigns or account.
Compare the impression count with the sum of impressions in the Adtriba tracking report.
Note: Select the correct time period. If you operate in different time zones, ensure the reports use comparable date periods. Adtriba Core reports in Central European Summer Time (CEST) or Mitteleuropäische Sommerzeit (MESZ).
Validate ecommerce events
To validate ecommerce events (product added, product searched, and product detail view), set up the same events in your web analytics tool.
Open the event report in your web analytics tool. Compare the daily event counts with the numbers in the Adtriba Core tracking report.
Next steps
When validation is complete, mark the task as done in your integration journey or contact your integration manager. The support team will enable your attributed reports and notify you when they are ready.