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Reports
Bounces Report
Email addresses on your SendGrid bounce list, by the day each one was added.
Date: The day the email address was added to your SendGrid bounce list.
Status: The enhanced SMTP bounce response code, for example 5.1.1.
Reason: The reason for the bounce. This is usually a bounce code, an enhanced code and a description.
Email: The email address that was added to the bounce list.
Blocks Report
Email addresses on your SendGrid block list, by the day each one was added.
Date: The day the email address was added to your SendGrid block list.
Status: The status of the block.
Reason: Why the email was blocked. Blocks happen when the receiving server rejects the email because of the message itself, not the recipient's address.
Email: The email address that was added to the block list.
Single Sendout Statistics
Statistics for each Single Send, split by A/B test variation. Reported by day, or by week or month if that was chosen in the data request.
Date: The day the statistics were recorded.
Single Send Name: The name of the Single Send.
Single Send A/B Phase: The A/B test phase. Statistics are split by variation only, so this shows "all".
Single Send A/B Variation: The A/B test variation the statistics belong to.
Single Send ID: The unique ID of the Single Send in SendGrid.
Bounce Drops: The number of emails SendGrid didn't send because the recipient is on your Bounced list.
Bounces: The number of emails that bounced instead of being delivered.
Clicks: The number of times recipients clicked within your email, including multiple clicks by the same recipient.
Unique Clicks: The number of unique recipients who clicked in your email, however many times each one clicked.
Delivered: The number of emails accepted by the receiving inbox server.
Invalid Emails: The number of recipients with malformed email addresses, or whose mail provider reported the address as invalid.
Opens: The number of times your email was opened, including multiple opens by the same recipient.
Unique Opens: The number of unique recipients who opened your email, however many times each one opened it.
Requests: The number of emails you asked SendGrid to deliver.
Spam Report Drops: The number of emails SendGrid didn't send because the recipient is on your Spam Report list.
Spam Reports: The number of recipients who marked your email as spam.
Unsubscribes: The number of recipients who unsubscribed from within the email.
Email Statistics
Statistics for all emails sent from your SendGrid account. Reported by day, or by week or month if that was chosen in the data request.
Date: The day the statistics were recorded.
Blocks: The number of emails the receiving mail servers didn't allow to be delivered.
Bounce Drops: The number of emails dropped because the address had bounced before.
Bounces: The number of emails that bounced instead of being delivered.
Clicks: The number of link clicks in your emails.
Deferred: The number of emails that temporarily couldn't be delivered.
Delivered: The number of emails SendGrid confirmed were delivered to a recipient.
Invalid Emails: The number of recipients with malformed email addresses, or whose mail provider reported the address as invalid.
Opens: The total number of times recipients opened your emails.
Processed: The number of emails sent through the SendGrid API or SMTP relay that SendGrid processed.
Requests: The number of emails requested to be delivered.
Spam Report Drops: The number of emails dropped because the recipient had marked your emails as spam before.
Spam Reports: The number of recipients who marked your email as spam.
Unsubscribe Drops: The number of emails dropped because the recipient had unsubscribed from your emails.
Unsubscribes: The number of recipients who unsubscribed from your emails.
Unique Clicks: The number of unique recipients who clicked links in your emails.
Unique Opens: The number of unique recipients who opened your emails.
Category Statistics
Statistics for each SendGrid category. Reported by day, or by week or month if that was chosen in the data request. Categories with no activity on a day are left out.
Date: The day the statistics were recorded.
Category Type: How the statistics are segmented. Always "category".
Category Name: The name of the SendGrid category. Categories are labels you add to emails when sending them.
Blocks: The number of emails in the category that the receiving mail servers didn't allow to be delivered.
Bounce Drops: The number of emails in the category dropped because the address had bounced before.
Bounces: The number of emails in the category that bounced instead of being delivered.
Clicks: The number of link clicks in emails in the category.
Deferred: The number of emails in the category that temporarily couldn't be delivered.
Delivered: The number of emails in the category that SendGrid confirmed were delivered to a recipient.
Invalid Emails: The number of recipients in the category with malformed email addresses, or whose mail provider reported the address as invalid.
Opens: The total number of times recipients opened emails in the category.
Processed: The number of emails in the category that SendGrid processed.
Requests: The number of emails in the category requested to be delivered.
Spam Report Drops: The number of emails in the category dropped because the recipient had marked your emails as spam before.
Spam Reports: The number of recipients who marked an email in the category as spam.
Unique Clicks: The number of unique recipients who clicked links in emails in the category.
Unique Opens: The number of unique recipients who opened emails in the category.
Unsubscribe Drops: The number of emails in the category dropped because the recipient had unsubscribed from your emails.
Unsubscribes: The number of recipients who unsubscribed from an email in the category.
Single Sendouts Export
Daily statistics for each Single Send that has been sent or triggered, from SendGrid's Single Send stats export. Rates are reported as percentages.
Date: The day the statistics were recorded.
Single Send ID: The unique ID of the Single Send in SendGrid.
Single Send Name: The name of the Single Send.
Variation: The A/B test variation the statistics belong to.
Phase: The A/B test phase the statistics belong to.
Requests: The number of emails you asked SendGrid to deliver.
Delivered: The number of emails accepted by the receiving inbox server.
Total Opens: The number of times your email was opened, including multiple opens by the same recipient.
Unique Opens: The number of unique recipients who opened your email, however many times each one opened it.
Daily Total Open Rate: Total Opens divided by Delivered for that day.
Cumulative Total Open Rate: Total Opens up to and including that day, divided by Delivered up to and including that day.
Daily Unique Open Rate: Unique Opens divided by Delivered for that day.
Cumulative Unique Open Rate: Unique Opens up to and including that day, divided by Delivered up to and including that day.
Total Clicks: The number of times recipients clicked within your email, including multiple clicks by the same recipient on the same links.
Unique Clicks: The number of unique recipients who clicked in your email, however many times each one clicked.
Daily Total Click Rate: Total Clicks divided by Delivered for that day.
Cumulative Total Click Rate: Total Clicks up to and including that day, divided by Delivered up to and including that day.
Daily Unique Click Rate: Unique Clicks divided by Delivered for that day.
Cumulative Unique Click Rate: Unique Clicks up to and including that day, divided by Delivered up to and including that day.
Daily Unique Click to Open Rate: Unique Clicks divided by Unique Opens for that day.
Daily Total Click to Open Rate: Total Clicks divided by Total Opens for that day.
Bounces: The number of emails that bounced instead of being delivered.
Daily Bounce Rate: Bounces divided by Delivered for that day.
Cumulative Bounce Rate: Bounces up to and including that day, divided by Delivered up to and including that day.
Bounce Drops: The number of emails SendGrid didn't send because the recipient is on your Bounced list.
Spam Reports: The number of recipients who marked your email as spam.
Daily Spam Reports Rate: Spam Reports divided by Delivered for that day.
Cumulative Spam Reports Rate: Spam Reports up to and including that day, divided by Delivered up to and including that day.
Spam Report Drops: The number of emails SendGrid didn't send because the recipient is on your Spam Report list.
Unsubscribes: The number of recipients who unsubscribed from within the email.
Daily Unsubscribe Rate: Unsubscribes divided by Delivered for that day.
Cumulative Unsubscribe Rate: Unsubscribes up to and including that day, divided by Delivered up to and including that day.
Single Sendout Links
Click counts for each link in a Single Send that has been sent or triggered. These are lifetime totals and aren't split by date.
Single Send ID: The unique ID of the Single Send in SendGrid.
URL: The URL of the link that was clicked. Any custom fields in the URL are included.
URL Location: The position of the link in the Single Send, or in each A/B variation if the Single Send has variations.
Ab Variation: The A/B test variation the clicks belong to. Clicks are collected across all variations, so this shows "all".
Ab Phase: The A/B test phase the clicks belong to. Clicks are collected across all phases, so this shows "all".
Clicks: The number of clicks on this link.