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GA4: Connection guide

Connect your Google Analytics 4 (GA4) property to Funnel and choose which fields to import.

To connect your Google Analytics data to Funnel, select Data sources in the left-hand navigation bar as instructed below:

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Data sources in the left-hand navigation bar

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Hit "Connect Data Sources" to open up the data sources selection page and click the Google Analytics button.
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Data sources selection page

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Make sure you have at least a "Viewer" role on the property you are trying to connect. Read more about access management for Google Analytics here.

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Connecting Google Analytics in Funnel is done in 3 steps:

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  1. Select which Google user to authenticate with.

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  2. Give Funnel permission to access your data.

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  3. Select which Google Analytics account to connect.

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After following the previous steps you will be asked to select which fields to import into Funnel. You can read more about what data to get here.

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After successfully having connected your data sources you can see their respective status on the data source's page, remove them, as well as reconnect or edit them if necessary.

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Data source's status on Data Sources page
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