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Platform161: Dimensions and metrics

Dimensions and metrics available for Platform161 in Funnel.

Updated today

If your use case requires this data in Funnel, you can request it as a custom connector.

Custom connectors and data requests are available only in Business and Enterprise plans.

Reports

General Report

  • Date

  • Campaign ID

  • Campaign Name

  • Pricing Type

  • Advertiser ID

  • Advertiser Name

  • Creative ID

  • Creative Name

  • Postal Code

  • Inventory Source ID

  • Inventory Source Name

  • Inventory Source

  • Country

  • Region ID

  • Region Name

  • Region Code

  • RTB Report Domain

  • Media Plan ID

  • Media Plan Name

  • Start On

  • End On

  • Screen ID

  • Screen Name

  • Total Audience Impressions

  • Impressions

  • Clicks

  • Measurable Impressions

  • Visible Impressions

  • Winner Adv Bid eCPM

  • Media Bid eCPM

  • Final Media eCPM

  • Total Cost

Reach Frequency Report

  • Date

  • Campaign ID

  • Campaign Name

  • Impressions

  • Reach

  • Average Frequency

How to request this data

To request Platform161 data and other data that has not been covered here, submit a data request.

  • Each user account in Platform161 is linked to a specific advertiser account and is exclusive to that advertiser.

  • You will need to create a user account within your Platform161 environment that Funnel can use for authentication and setup.

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