When you connect Weibo Ads, pick a report level: Campaign, Ad plan or Creative. If you are unsure, start with Campaign.
Note: Contact your Funnel representative to enable it for your workspace.
Choosing the report level
Funnel currently offers one report, Advertising Data. You choose the Report level when you configure the data source. Each report level is a separate data source.
Report level | When to use it |
Campaign | Use this for daily campaign-level performance. Start here if you are unsure. |
Ad plan | Use this when you need the same daily metrics broken down by ad plan, including campaign fields. |
Creative | Use this when you need daily performance at the individual creative, including campaign and ad plan fields. |
The Advertising Data report is available at three report levels: Campaign, Ad plan and Creative. Select the report level when you set up the connection in Funnel. Funnel imports daily data.
Note: Funnel currently imports basic performance metrics only: spend, impressions, engagements, traffic and the related rates. Conversion, social, video and reading metrics from the Weibo Ads platform are not available yet.
Campaign
Dimensions
Date
Currency: The currency you select when you connect.
Campaign ID
Campaign Name
Objective ID
Objective Name
Campaign Created At
Metrics
Spend: In the Weibo Ads API this is
consume.Impressions: In the Weibo Ads API this is
pv.Engagements: In the Weibo Ads API this is
bhv.Traffic (Click-Throughs): In the Weibo Ads API this is
traffic_bhv.Cost Per Impression (eCPM): 1000 * Spend / Impressions.
Engagement Rate: Engagements / Impressions.
Cost Per Engagement: Spend / Engagements.
Traffic Rate: Traffic (Click-Throughs) / Impressions.
Cost Per Traffic: Spend / Traffic (Click-Throughs).
Ad plan
Dimensions
Date
Currency: The currency you select when you connect.
Campaign ID
Campaign Name
Objective ID
Objective Name
Ad ID
Ad Plan Name
Ad Plan Created At
Metrics
Spend: In the Weibo Ads API this is
consume.Impressions: In the Weibo Ads API this is
pv.Engagements: In the Weibo Ads API this is
bhv.Traffic (Click-Throughs): In the Weibo Ads API this is
traffic_bhv.Cost Per Impression (eCPM): 1000 * Spend / Impressions.
Engagement Rate: Engagements / Impressions.
Cost Per Engagement: Spend / Engagements.
Traffic Rate: Traffic (Click-Throughs) / Impressions.
Cost Per Traffic: Spend / Traffic (Click-Throughs).
Creative
Dimensions
Date
Currency: The currency you select when you connect.
Campaign ID
Campaign Name
Objective ID
Ad ID
Ad Plan Name
Creative ID
Creative Name
Creative Created At
Note: Objective Name is not available at the Creative report level.
Metrics
Spend: In the Weibo Ads API this is
consume.Impressions: In the Weibo Ads API this is
pv.Engagements: In the Weibo Ads API this is
bhv.Traffic (Click-Throughs): In the Weibo Ads API this is
traffic_bhv.Cost Per Impression (eCPM): 1000 * Spend / Impressions.
Engagement Rate: Engagements / Impressions.
Cost Per Engagement: Spend / Engagements.
Traffic Rate: Traffic (Click-Throughs) / Impressions.
Cost Per Traffic: Spend / Traffic (Click-Throughs).
API documentation
For full field definitions and updates, see the Weibo Ads API documentation.