When you connect Xiaohongshu (RedNote), Funnel imports the Offline Core Data report. Pick a report level that matches the grain you want to analyze. Report levels are not interchangeable: fields and totals can differ, so compare Funnel to the matching report in Xiaohongshu.
Note: The Xiaohongshu (RedNote) connector is not enabled by default. Contact your Funnel representative to enable this connector.
Choosing the report level
Funnel currently offers one report, Offline Core Data. You choose the report level when you configure the data source. Each report level is a separate data source.
Report level | When to use it |
Campaign | Use this for daily campaign-level performance. Start here if you are unsure. |
Unit | Use this when you need the same daily metrics broken down by unit, including campaign fields. |
Creative | Use this when you need daily performance at the individual creative, including campaign and unit fields. |
The Offline Core Data report is available at three report levels: Campaign, Unit and Creative. Select the report level when you set up the connection in Funnel. Funnel imports daily data. Dates that Xiaohongshu has not generated yet are not included.
Campaign
Dimensions
Date
Currency
Campaign ID
Campaign name
Metrics
Cost: In the Xiaohongshu API this is
fee.Impressions
Clicks
Interactions
Likes
Comments
Saves: In the Xiaohongshu API this is
collect.Follows
Shares
Click-through rate: Promotion clicks / Promotion impressions.
Average cost per click: Promotional spending / promotional clicks.
Cost per mille: (Promotional spending / promotional impressions) * 1000.
Unit
Dimensions
Date
Currency
Campaign ID
Campaign name
Unit ID
Unit name
Metrics
Cost: In the Xiaohongshu API this is
fee.Impressions
Clicks
Interactions
Likes
Comments
Saves: In the Xiaohongshu API this is
collect.Follows
Shares
Click-through rate: Promotion clicks / Promotion impressions.
Average cost per click: Promotional spending / promotional clicks.
Cost per mille: (Promotional spending / promotional impressions) * 1000.
Creative
Dimensions
Date
Currency
Campaign ID
Campaign name
Unit ID
Unit name
Creative ID: In the Xiaohongshu API this is
creativity_id.Creative name: In the Xiaohongshu API this is
creativity_name.Creative image: In the Xiaohongshu API this is
creativity_image.
Metrics
Cost: In the Xiaohongshu API this is
fee.Impressions
Clicks
Interactions
Likes
Comments
Saves: In the Xiaohongshu API this is
collect.Follows
Shares
Click-through rate: Promotion clicks / Promotion impressions.
Average cost per click: Promotional spending / promotional clicks.
Cost per mille: (Promotional spending / promotional impressions) * 1000.
API documentation
For full field definitions and updates, see the Xiaohongshu API documentation.