Funnel

Conversions – Click-through conversions.

IConversions – View-through conversions.

Sale Sum – The sum of sales from click-through conversions.

iSaleSum – The sum of sales from view-through conversions.

- Clicks
- Conversions – Click-through conversions.
- Cost
- IConversions – View-through conversions.
- Impressions
- Revenue
- Sale Sum – The sum of sales from click-through conversions.
- iSaleSum – The sum of sales from view-through conversions.

BidTheatre: Dimensions and metrics

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BidTheatre: Dimensions and metrics

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