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Facebook Ads - Compatible field groups and breakdowns
Facebook Ads - Compatible field groups and breakdowns

This article describes compatibility between the field groups, breakdowns and levels that you can connect with Facebook Ads (by Meta).

Emma Kallbro Banaszek avatar
Written by Emma Kallbro Banaszek
Updated over a year ago

The Facebook API does not support the combination of certain fields, breakdowns and levels. This is reflected in the connect dialog through the field groups and/or breakdowns being greyed out. Some field groups are also dependent on a level, e.g Ad creative data is only available on Ad level. Some breakdowns are dependent on a field group, e.g. Conversion Device is dependent on Actions and conversions or Video metrics.

Field group: Actions and conversions

Regular metrics

  • All levels: Compatible with all breakdowns except "Carousel Card".

Reach and frequency metrics

  • All levels: Not compatible with the "by Dynamic Creative Asset" breakdowns.

Field group: Video metrics

Regular metrics

  • All levels: Compatible with all breakdowns except "Carousel Card", "Region", "Country, Region", "DMA Region" or "Post Reaction Type".

Reach and frequency metrics

  • All levels: Not compatible with "Region", "Country, Region", "DMA Region", "Post Reaction Type" or the "by Dynamic Creative Asset" breakdowns.

Field group: Ad creative data (Only ad-level)

Regular metrics

  • Ad level: Compatible with all breakdowns.

Reach and frequency metrics

  • Ad level: Compatible with all breakdowns.

Field group: Ad relevance (Only ad-level)

Regular metrics

  • Ad level: Compatible with Carousel Card or with Conversion Device, Destination or Post Reaction Type if Actions and conversions is selected.

Reach and frequency metrics

  • Ad level: Only compatible with Conversion Device, Destination or Post Reaction Type if Actions and conversions is also selected.

Field group: Awareness (Only 'reach and frequency' metrics)

Reach and frequency metrics

  • All levels: Compatible with all breakdowns except the "by Dynamic asset" breakdowns, if Actions and conversions is also selected.

Field group: Shared items

Regular metrics

  • Ad level: Shared Items are only available on Ad level and currently not in combination with any breakdowns.

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