Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Adtriba is on the IAB Global Vendor List for TCF v2.0. Clients can use the Adtriba impression pixel with publishers that accept only TCF v2.0-certified vendors. If your organization uses a CMP or publishers that accept pixels only from TCF v2.0-certified vendors, Adtriba supports this requirement.
Use the Impression Snippet Builder to enhance your display impression pixels to meet publisher requirements for TCF v2.0.
To create a TCF-compliant impression pixel (for the onsite pixel, see here), enter values for the publisher and campaign and select Yes, I need a TCF 2.0. compliant snippet.
When you activate this option, your impression pixel includes this parameter string: &gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_827}"
This parameter tells publishers that the Adtriba impression pixel is TCF 2.0 compliant.
