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TCF 2.0. Impression Pixel adjustment

Adjust your impression pixels to fulfill your publishers requirements regarding TCF 2.0.

Updated over a week ago

Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.

We are happy to be now part of the IAB global vendor list for operational TCF v2.0. By being part of the TCF v2.0 initiative clients can use our impression-pixel for publishers who only accept vendors which are certified for TCF v2.0. If your organization is working with a CMP or any publishers who only accept pixel from TCF v2.0 certificated vendors - we got you covered!

By using our new Impression Snippet Builder you can easily enhance your display impression pixels to fulfill your publisher requirements regarding TCF v2.0.

To create a TCF compliant impression pixel (for onsite pixel click here) please insert a value for the publisher and campaign and click the option: 'Yes, I need a TCF 2.0. compliant snippet'

By activating this option your impression pixel gets enhanced with a particular parameter-string: &gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_827}"

This parameter will tell your publishers the TCF 2.0. compliance of Adtribas impression pixel.

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