All CollectionsAdtriba Core and Sphere (Legacy)Adtriba Core (Legacy)Tools and FeaturesTools and FeaturesTools and Features14 articlesAutomated Spend MappingHow does the automated spend mapping works?Split reports by new and returning customer typesTrue Consent ModeAdtriba's TV Tracking FeatureIn this article we'll explain how Adtriba's TV Tracking feature worksAdtriba's Multi-Touch AttributionLearn everything about our multitouch attribution algorithmChannel vs. Spend MappingHow the channel mapping can affect your spend mappingCross Device Tracking: Deterministic and Probabilistic ApproachesLearn something about Cross Device Tracking and how Adtriba approaches this challengeMobile App AttributionSee why mobile App Attribution is essential for the success of your mobile ad campaigns.Unified Marketing Measurement (UMM)In this article we'll explain how the UMM feature works and if you are the right candidate for itHow to use UMM to measure social / display viewsLearn everything about how you can measure the impact of the social/display views with UMMAdtriba's CLV AttributionThis article explains how the Adtriba CLV attribution worksSpend Mapper - Increase of Funnel-campaign granularityWhat to do when you need more granular funnel campaigns to match them to your Adtriba campaignsSpend MapperMap your spend from funnel.io to your Adtriba campaignsCustomer Journeys - User TrackingIn this article we'll describe the most common questions around the cookie-based user tracking methodology
