Tools and Features
Tools and Features
14 articles
- Automated Spend MappingHow does the automated spend mapping works?
- Split reports by new and returning customer types
- True Consent Mode
- Adtriba's TV Tracking FeatureIn this article we'll explain how Adtriba's TV Tracking feature works
- Adtriba's Multi-Touch AttributionLearn everything about our multitouch attribution algorithm
- Channel vs. Spend MappingHow the channel mapping can affect your spend mapping
- Cross Device Tracking: Deterministic and Probabilistic ApproachesLearn something about Cross Device Tracking and how Adtriba approaches this challenge
- Mobile App AttributionSee why mobile App Attribution is essential for the success of your mobile ad campaigns.
- Unified Marketing Measurement (UMM)In this article we'll explain how the UMM feature works and if you are the right candidate for it
- How to use UMM to measure social / display viewsLearn everything about how you can measure the impact of the social/display views with UMM
- Adtriba's CLV AttributionThis article explains how the Adtriba CLV attribution works
- Spend Mapper - Increase of Funnel-campaign granularityWhat to do when you need more granular funnel campaigns to match them to your Adtriba campaigns
- Spend MapperMap your spend from funnel.io to your Adtriba campaigns
- Customer Journeys - User TrackingIn this article we'll describe the most common questions around the cookie-based user tracking methodology