Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
True Consent Mode (TCM) is an Adtriba feature that provides attribution for conversions you cannot track because the user did not give consent.
TCM assigns attribution to conversions without a customer journey. It uses tracked conversions as a basis and applies an extrapolation technique.
How does TCM work?
You must share backend conversion counts with Adtriba through the Data Exchange service. When we compare backend numbers with tracking logs, we can calculate how many conversions were not tracked due to consent. We then distribute those conversions proportionally to attributions on the day each conversion occurred.
Example:
For the period between 01.01.2023 and 15.01.2023, Adtriba tracks 5,000 conversions. Your backend shows 1,000 additional conversions for a specific report. After we add the non-tracked conversions, the distribution of attribution per campaign (and per channel) stays the same because we assign attribution to non-tracked conversions based on tracked conversion data.
What is the data format?
Read this section carefully and adapt your export to match the required format.
Column Name | Data Type | Notes/Specifications |
date | date | YYYY-MM-DD format. MANDATORY |
costumer_type | string | new/returning. OPTIONAL* |
device_type | string | onsite/mobile. OPTIONAL.** |
total_conversions | int | Mandatory. Number of conversion for that date. |
total_revenue | double | |
brand | string | MANDATORY. It is used to segment between brands |
country | string | MANDATORY. Example: DE. Used to segment between countries |
conversion_name | string | example: 'Transaction' |
currency | string | By default we assume EUR |
*costumer_type: If the performance report is split into new and returning customers, include 2 rows for each date. One row with customer_type = new, and one row with customer_type = returning.
If the performance report is not split, all rows are treated as new.
**device_type: Use the same procedure as for customer_type if the performance report distinguishes between devices (this depends on your Adtriba structure). By default, we assume the device type is 'web'.
How do you send data?
Export backend conversion data to S3. For more information about data exchange with S3, see our Help Center: https://help.funnel.io/en/articles/11985279-hosted-and-managed-data-exchange
The destination path is:
s3://adtriba-import-{DATA_EXCHANGE_ID}/dwh/backend_conversions
Note: {DATA_EXCHANGE_ID} is your Adtriba account ID.
Supported formats: .csv, .json, or .parquet
Complete the export before 23:59 (for example, at 22:00)