New features and enhancements
32 new connectors available through data requests (31 August)
You can now request data from 32 more platforms through data requests:
AdButler
AdQuick
Appointedd
Botify
Domain
EveryoneSocial
FareHarbor
Glimpse
GoFundMe
GuildQuality
Higher Logic
KTNasmedia
LeadProsper
Lyyti
Mailcoach
Matchcraft
Oak Street Health
Outreach
Patient Prism
Peec AI
Prisma
Real Estate Australia
Roundel Kiosk
Scaleo
SegMetrics
Sitecore
SlickText
Tracify
Tracksuit
trustcommander
TwentyThree
VideoAsk
Read Introduction to data requests and Request new data in Funnel to learn how to submit a request.
Funnel AI: create and update dashboards (26 August)
You can now create and update dashboards from Funnel AI. Ask Funnel AI to create a dashboard from a template, or to add one or more cards to a new or existing dashboard.
Note: Refresh the page to see the changes after Funnel AI updates a dashboard.
Modeler: Model Updates tab and downloads (26 August)
Monitoring for nightly model runs has moved from the Deployments tab to a new Model Updates tab in Modeler. Next to the metric line chart, you can now see a table of all model metrics and download data for each nightly run:
Raw attributions
Indirect effects, when your model has them
Note: If the indirect effects download isn't available yet, contact your Funnel representative.
Dashboards: Quarter and Year timeseries buckets (25 August)
You can now group timeseries data by Quarter and Year in Dashboards, in addition to Day, Week and Month.
Note: Quarters follow the calendar year, so Q1 is January to March. Fiscal quarters aren't supported.
Hide Measure or Reporting for a subscription (24 August)
You can now have the Measure or Reporting section, or both, hidden from Funnel's navigation for a whole subscription. This helps solution partners and agencies with their own measurement or reporting offering. Contact your Funnel representative to set this up.
Note: Before you hide Reporting, check that no one in the subscription uses it for dashboards, budgets, portals or other workflows. Hiding it removes access for all users in the subscription.
XiaoHongShu (RedNote) connector (21 August)
You can now connect to XiaoHongShu, also known as RedNote, a social media and advertising platform.
This feature is available on all plans.
Note: Funnel does not enable the XiaoHongShu connector by default. Contact your Funnel representative to enable the connector for your workspace. The connector is available in both the US and EU instances.
Weibo Ads (Sinaweibo) connector (21 August)
You can now connect to Weibo Ads, also known as Sinaweibo, a Chinese social media advertising platform.
This feature is available on all plans.
Note: Funnel does not enable the Weibo Ads connector by default. Contact your Funnel representative to enable the connector for your workspace.
Dashboards: sort pivot tables by metric value (20 August)
You can now sort pivot tables by metric value in Dashboards. The pivot table interface includes this option. You do not need to change the configuration.
Budgets and targets in more dashboard charts (19 August)
You can now see budgets and targets in Scorecards, Tables, Pivot tables and Creatives in Dashboards, not only in timeseries and bar charts. Funnel adds budget data where it fits, so you don't need to join it to your metric yourself.
You can also use the new Scoreboard chart. It shows the trend, value, budget and comparison for several metrics in a compact view.
Duplicate rules and delete rule blocks (19 August)
You can now manage field rules faster:
Select Duplicate in a rule's menu to copy it. The copy appears below the original and is selected, so you can edit it right away.
Delete a whole rule block in one action.
Clearer errors and warnings in dashboards (18 August)
Dashboards now show problems at three levels, so one issue doesn't break everything:
Dashboard error: if the dashboard configuration is broken, the whole dashboard shows an error.
Chart error: if a query fails, for example because it returns too many rows or times out, only the charts that use it show an error. The rest of the dashboard keeps working.
Chart warning: if part of a chart's data is unavailable, for example because a budget it uses was deleted, the chart still shows with a warning icon.
Note: The warning icon is only shown in edit mode.
Email delivery for scheduled tasks (18 August)
You can now receive Scheduled Task results in emails. Funnel sends the result to your sign-in email address. The email includes a link to the conversation in Funnel AI.
You can also view these results in Funnel AI.
This feature is available to all users.
Funnel AI: hand over to a support agent (17 August)
You can now ask Funnel AI to hand your conversation over to a support agent at any time. Funnel AI also offers a handover when it can't answer your question. The agent sees the full conversation, so you don't need to repeat yourself.
This feature is available on all paid plans.
Note:
After the handover, Funnel AI doesn't rejoin the conversation.
During the rollout, you can still contact support with the Intercom button in the app.
Reorder field rules from a menu (13 August)
You can now move a field rule from its menu instead of dragging it. Move a rule to the top or bottom, up or down one step, or to a position you choose. This makes long rule lists easier to manage.
Funnel listed in the Claude connector directory (12 August)
You can now add Funnel MCP from Claude's connector directory instead of entering a custom server URL.
In Claude, open Settings > Connectors and find Funnel.
You can also select the Claude card in Funnel AI > MCP.
Complete OAuth sign-in in the browser. Set tool permissions in Claude.
This feature is available on all plans.
Funnel AI: create or update up to five fields at once (11 August)
You can now ask Funnel AI to create or update up to five related custom fields in one request. Funnel AI shows all proposed changes together, with a preview of each field and a before-and-after view for existing fields. Choose which fields to apply, and Funnel applies them in the right order.
If a field changes after Funnel AI prepares its proposal, the update doesn't overwrite the newer version.
Single Fit in Modeler (5 August)
You can now run a Single Fit in Modeler to fit one marketing mix model instead of a full experiment. Use it as a quick, low-cost check that your model setup and data are right before you run an experiment. You can also compare several single fits.
To run one, open a graph in Modeler and select Single Fit.
Note: You can't deploy a model directly from a single fit. Run a small experiment based on your validated setup instead.
Updates on dimensions and metrics
Listrak Email: New dimensions (31 August)
You can now get the following optional dimensions from the Listrak Email connector:
Google Analytics Campaign Name
Google Analytics Campaign Content
Read the Listrak Email: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Pinterest: New metrics (31 August)
You can now get the following metrics at the Campaign and Ad Group levels from the Pinterest connector. They were previously only available at the Pin Promotion level.
Paid average video play time (seconds)
Earned average video play time (seconds)
Total average video play time (seconds)
You can also get the following new metrics at the Campaign, Ad Group and Pin Promotion levels:
Cost per video view
Cost per completed video view
Cost per 95% video view
Note:
Cost per view values are in micro dollars. Divide by 1,000,000 to get the value in dollars.
These metrics are non-aggregatable. Read Working with non-aggregatable metrics to learn more.
Read the Pinterest: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Spotify Ad Studio: New metric (31 August)
You can now get the Reach metric from the Spotify Ad Studio connector.
Note: Reach is non-aggregatable, so summing it across rows gives misleading totals. Read Working with non-aggregatable metrics to learn more.
Amazon Selling Partner: New reports (26 August)
You can now get the following reports from the Amazon Selling Partner connector:
FBA Fee Preview Report: a snapshot of fee previews per seller, refreshed every 24 hours.
FBA Long Term Storage Fees Charges Report: long-term storage fee charges. Each row's date is the first day of its month.
Note: These reports aren't enabled by default. Contact your Funnel representative to enable them for your workspace.
XiaoHongShu (RedNote): New reports (21 August)
The XiaoHongShu connector includes two datasets.
Offline Core Data Report
This dataset is available at three reporting levels:
Campaign
Unit
Creative
Basic Reporting
This dataset includes these standard performance metrics:
Clicks
Impressions
Read the XiaoHongShu (RedNote): Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Weibo Ads (Sinaweibo): New reports (21 August)
The Weibo Ads connector includes two datasets.
Advertising Data Report
This dataset is available at three reporting levels:
Campaign
Ad Plan
Creative
Basic Reporting
This dataset includes standard performance metrics such as:
Clicks
Impressions
Read the Weibo Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Jampp: New metric (19 August)
You can now get the Billable Spend metric from the Jampp connector at the Ad Group level.
You can request a backfill for historical data. Funnel does not add the historical data automatically. Contact Funnel support to request a backfill.
For the complete field list, see Jampp: Dimensions and metrics.
Effinity: New metrics (19 August)
You can now get three new metrics from the Effinity connector:
Additional Affiliation Cost
Royalties
Royalty Rate
For the complete field list, see Effinity: Dimensions and metrics.
Note: In Effinity, the Additional Affiliation Cost metric is labeled add aff.
Search Ads 360: New report (6 August)
You can now get the Custom Columns Pivoted report from the Search Ads 360 connector. It returns your custom columns as rows instead of columns, so new custom columns appear automatically without changing your source.
The report is available at these levels:
Campaign
Campaign (Performance Max only)
Ad Group
OpenAI Ads: New metric (5 August)
You can now get the Conversions metric from the OpenAI Ads connector at the Campaign, Ad Group and Ad levels.
Beta features
You can use the following beta features for a limited time at no additional cost. You can share your feedback. Pricing can change when a feature becomes generally available.
Funnel AI Slack agent (18 August)
The Funnel AI Slack agent is now available in Private Beta. You can interact with Funnel AI from your Slack workspace. You can also receive scheduled task results in Slack. Email and in-app delivery remain available.
Note: Contact your Funnel representative to get access to private beta features.
Upcoming third-party platform changes
Beslist CPC: Product-level report retirement (30 August)
Beslist is retiring the statistics API for product-level Beslist CPC sources by mid-September 2026. Existing product-level sources stop receiving new data. Historical data stays in Funnel.
Note:
Pause the existing product-level source to prevent repeated sync errors.
Generate an API key for each shop in the Beslist client portal.
Connect a new Beslist CPC source to collect new data. New sources use the Category statistics report. Each row contains one date and one bid category for Clicks, Cost, Transactions and Revenue. New sources include category dimensions. New sources do not include URL or brand.
See Beslist CPC: Connection guide to connect a new source.
See Beslist: Dimensions and metrics for the available fields.