New features and enhancements
Updated charts in Measurement AI chat (12 October)
Charts in Measurement AI chat now look like charts in the Measurement app. You can download a chart from the chat and add it to a presentation without further editing.
Business Performance tab (6 October)
You can now open the Business Performance tab in every Measurement app. Use it to review overall marketing performance next to channel, source, and campaign results.
The tab includes:
Year-over-year trends for Spend, Revenue, Conversions, and Blended CPA / ROAS
Correlation charts for Spend and Revenue, and for Spend and Conversions
Expanded chart filters (2 October)
You can now use more operators when you filter metrics on a dashboard chart. Previously, a chart metric filter supported only Greater than zero. You can now include or exclude rows inside a numeric range.
You can also group chart filter conditions with OR, as you can in dashboard filters and the Fields & filters panel.
Updates on dimensions and metrics
WooCommerce: New dimensions and metrics (6 October)
You can now get Order Attribution fields from the WooCommerce connector. These order-level dimensions and metrics show the device, session, and UTM data WooCommerce stored for an order.
New dimensions:
Device Type
Session Entry
Session Start Time
Source Type
UTM Source
Referrer
UTM Medium
UTM Term
UTM Content
UTM Campaign
New metrics:
Session Count
Session Pages
Read the WooCommerce: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Note: These fields are opt-in. During data source setup, set Include Order Attribution to Yes. The default is No. Funnel includes these fields only when that option is Yes.
OpenAI Ads: New reports (2 October)
You can now get conversion data from the OpenAI Ads connector with two reports: Conversions and Conversion Events. Both reports are available at campaign, ad group, and ad level. You can break results down by Country or Device. The default is no breakdown.
Conversions metrics:
Conversions
Click-through Conversions
View-through Conversions
Attributed Sales
Conversion Events adds the Event Name and Event Kind dimensions, plus these metrics:
Event Count
Event Click-through Conversions
Event View-through Conversions
Event Value
Event Value Count
For each data source, set Attribution time basis to Ad event time or Conversion time, Click attribution window to 7, 14, or 30 days, and View-through attribution window to 0 or 1 day.
Read the OpenAI Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.