New features and enhancements
Create Looker Studio views in Funnel AI and Funnel MCP (6 November)
You can now create a Looker Studio view from a conversation in Funnel AI, or in Claude, ChatGPT and other clients connected to Funnel MCP. For example, ask for a Looker Studio view with cost and impressions by campaign. The assistant finds the fields and shows you the dimensions, metrics and currency. In Funnel AI, click Create view on the approval card. In Funnel MCP, approve the change in the conversation.
Open the link in the reply and authorize Funnel's connector in Looker Studio. The view is already selected, so you can start a report right away.
Note:
A view has no date range. Choose the dates in Looker Studio.
Until you open the link and connect the view, you find it in Funnel under Exports.
You still set up Tableau and Power BI views in Funnel.
To get started, read:
Create conventions in Funnel AI and Funnel MCP (2 November)
You can now create conventions from a conversation in Funnel AI, or in any client connected to Funnel MCP. Describe how your campaign names are structured, and the assistant proposes a convention and the dimensions it generates. Review and approve the proposal to save the convention.
Use it to turn your naming rules into consistent reporting dimensions without setting up the convention manually.
Read more:
Updates on dimensions and metrics
Microsoft Advertising: New optional dimensions and metric (2 November)
You can now get new optional dimensions in the Search Query report:
Keyword
Keyword ID
Destination URL
You can also get the Absolute Top Impression Rate Percent metric in the Search Query report.
Note: To get the new optional dimensions, connect a new data source and select them during setup.
Read the Microsoft Advertising: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Pinterest: New dimension (2 November)
You can now get the Product Group Tracking URL dimension in the Product Group report.
Read the Pinterest: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Branch: New report (2 November)
You can now get Branch's Unified analytics from the Branch connector. This is the same deduplicated data you see in the Unified table in the Branch dashboard.
When you set up a data source, use the new Data source setting to choose between Custom Exports (the default) and Unified. The Unified data includes installs, purchases, clicks, unique clicks, impressions, unique impressions, cost, and revenue. To match the default Unified export in the Branch dashboard, select Paid advertising under Feature (Unified).
Note:
Branch reports cost and revenue in USD, and converts other currencies when it ingests the data.
Your existing Branch data sources and Custom Exports aren't affected.
This report isn't enabled by default. Contact your Funnel representative to enable it for your workspace.
Read the Branch: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Beta features
You can use the following beta features for a limited time at no additional cost. You can share your feedback. Pricing can change when a feature becomes generally available.
Creative reporting in dashboards (2 November)
Funnel now downloads and stores the images and videos from your ads, so you can show them in dashboards with the new Creatives grid and Creatives table charts. Creative reporting is available for Facebook Ads, Google Ads, and TikTok Ads.
With creative reporting:
You can show videos in dashboards, in addition to images.
Your creatives don't disappear when a platform's image or video URL expires.
Dashboards load the stored images and videos from Funnel, so they load faster.
Note:
To download videos from Facebook Ads, or creatives from boosted ads in TikTok Ads, reconnect your data source. For Facebook Ads, the connected account also needs access to the Pages the videos come from.
An existing data source might need a different configuration, such as another report type or level. The setup guide lists the required configuration for each platform.
Videos from Google Ads aren't available yet. Creative reporting doesn't support Facebook Ads Dynamic Product Ads, Google Ads HTML5 upload ads, or Google Ads Performance Max ads.
The new charts replace the legacy creative charts. You can no longer add new legacy creative charts. Funnel notifies you in the app before it moves your remaining legacy charts to the new charts.
Read Creative reporting in Funnel dashboards to set it up.