New features and enhancements
Connect views in the Snowflake connector (28 September)
You can now connect views and materialized views in the Snowflake connector. Previously, you could only connect tables.
See Snowflake: Connection guide for setup instructions.
New incrementality testing methods: CUPED and SDID (22 September)
You can now use two more methods for incrementality testing: CUPED and Synthetic Difference in Differences (SDID). You can use both for test design and analysis, alongside the existing (Augmented) Synthetic Control method.
SDID can handle more complex relationships between test and control regions.
CUPED does well in simpler, linear cases.
Depending on your data, a method can give narrower confidence intervals or perform worse. When in doubt, run all three. If the results don't agree, you might need further analysis or another experiment.
See your data exports in Funnel AI (16 September)
Funnel AI can now see the data exports configured in your workspace, such as Google Sheets, BigQuery, Snowflake and S3 destinations. Ask about your exports in plain language, and Funnel AI finds the right one and tells you what it contains and when it runs.
List every export in a workspace with its destination, type and whether it's enabled.
Open an export to see its fields, date range, filters, currency, schedule and last and next run.
Funnel AI never shows credentials or connection secrets.
Note: Exports aren't available through Funnel MCP yet.
Dashboards scale to fit while you edit (16 September)
When you edit a dashboard on a small screen, the dashboard now scales down to fit the space available. Cards and charts get smaller but keep their aspect ratio, instead of getting squeezed. PDF previews also scale down, so even a landscape A3 page fits on your screen.
Note: Scaling applies in edit mode only. When you view a dashboard on a small screen, it still switches to the mobile layout.
Emojis in dashboard PDFs (15 September)
Emojis in a dashboard now render correctly when you generate a PDF. This includes emojis in text blocks, dimension and metric names and data values.
Note: Emojis in PDFs use the Noto Color Emoji font, so they look slightly different from what you see on an Apple device.
Series limit for timeseries charts in Dashboards (11 September)
Timeseries charts, such as line and stacked bar charts, now have a Max series setting with a default of 20. The chart shows the 20 largest series.
Charts with a breakdown by a dimension with many values, such as session source, could slow down the whole dashboard and were hard to read. You can change the limit if you want to show more than 20 series.
Note: This changes existing dashboards. Timeseries charts that previously showed every series now show the 20 largest until you change the Max series setting.
Descriptive names for Funnel's data source templates (9 September)
Funnel's data source templates that were called Default configuration now have descriptive names, such as Campaign level performance marketing or Ad level performance marketing. More connectors will follow.
Nothing else changes: the configuration, fields and data are the same, and your connected data sources aren't affected.
Dateless data sources in File Import (3 September)
You can now create dateless data sources with the File Import connector. Use them, for example, as lookup tables to enrich your other data.
Note:
You can't map a field to the Funnel Date dimension in a dateless data source yet.
You can't switch an existing data source between dated and dateless. Create a new data source instead.
DATETIME fields in File Import (3 September)
You can now set fields to the DATETIME type in the File Import connector. File Import accepts standard ISO 8601 timestamps, for example:
2026-08-18 12:00:00 or 2026-08-18T12:00:00
2026-08-18T12:00:00Z (UTC)
2026-08-18T12:00:00-05:00 (with a timezone offset)
2026-08-18T12:00:00.123 (with fractional seconds)
Funnel stores every value in the same format, for example 2026-08-18T12:00:00.00-05:00. If a value has no timezone, Funnel treats it as UTC. If it has one, Funnel keeps it as it is and doesn't shift the time.
You can change an existing field to DATETIME by editing the configuration of your data source.
Note: Values must be valid dates and times. If a value isn't, such as 2026-08-18 99:99:99, the import fails with an error that shows the column, row and cell to fix.
Grid view for test design candidates (3 September)
Test design now shows candidates in a colored grid view by default, next to the existing table view. The grid groups candidates by their share of the target KPI and their duration, and colors each cell by the power, MDE and investment of the best combination in it. Click a cell to see the candidates inside. New filters also make it easier to narrow down the results.
Note: Power doesn't always increase from the top left to the bottom right of the grid. This is a known behavior of GeoLift-type test designs, not an error.
Preview a single rule in the field editor (2 September)
You can now preview what a single rule does, without the field's other rules. Start the preview from the rule's menu. While the preview is on, the preview pane uses only that rule and shows an alert. Stop the preview from the menu or the alert. The preview also stops if you delete the rule or leave the editor.
Data Explorer handles larger queries (2 September)
Data Explorer no longer times out after 60 seconds, so queries that used to fail can now complete. You also see a progress bar while your query runs.
Set up more Funnel MCP clients (2 September)
If you're a subscription owner, you can now set up more Funnel MCP client connections from the System users tab.
The Connect Funnel MCP page lists supported clients directly: Claude, ChatGPT, Claude Code, OpenAI Codex, Cursor, Antigravity IDE, Antigravity CLI and Microsoft Copilot Studio.
You can create MCP clients for Microsoft Copilot Studio, with generic OAuth (client ID and secret) or with Client ID Metadata Document (CIMD) registration.
If you're not a subscription owner, the page asks you to contact one.
See Connect Funnel MCP using OAuth client registration for setup instructions.
Connect Funnel MCP to Microsoft Copilot Studio (2 September)
You can now connect Funnel MCP to a Microsoft Copilot Studio agent using manual OAuth configuration. The agent can use read-only Funnel MCP tools to query workspace data and field definitions on behalf of the signed-in user.
See Connect Funnel MCP to a Microsoft Copilot Studio agent for setup instructions.
Updates on dimensions and metrics
Amazon DSP: New metrics (30 September)
You can now select Off-Amazon Install Fields in the Campaign report to get the following metrics:
Installs (off-Amazon)
Installs from clicks (off-Amazon)
Installs from views (off-Amazon)
Install rate (off-Amazon)
Cost per install (off-Amazon)
Read the Amazon DSP: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Integral Ad Science: New report (30 September)
You can now get the Meta Brand Safety and Suitability report from the Integral Ad Science connector. You can select all of its fields, including Meta campaign and ad set details, GARM risk levels and brand safety categories. You can calculate percentage fields with custom fields.
Read the Integral Ad Science: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
XiaoHongShu (RedNote): New report levels (30 September)
The Offline Core Data Report now has three new report levels, with the same dataset as the Basic report:
Note
Keyword
SPU
Read the XiaoHongShu (RedNote): Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
StackAdapt: New optional dimensions (22 September)
You can now add nine B2B Insight attributes as optional dimensions in the Insight report:
ABM Domain
B2B Seniority
B2B Seniority Breakdown
B2B Company Size
B2B Fortune Company
B2B Company Revenue
B2B Industry
B2B Functional Area
B2B Provider
Read the StackAdapt: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Google Ads: New report (21 September)
You can now get monthly invoice data at the account budget level with the new Invoice report in the Google Ads connector.
Dimensions:
Invoice ID
Account Name
Account Budget
Account Budget Name
Invoice Issue Date
Billable Activity Start Date
Billable Activity End Date
Metrics:
Invoice Total Amount
Regulatory Costs
The report reloads your full invoice history, from 2019 onwards, on every download, so corrected invoices are picked up automatically.
Note: The Invoice report is only available for Google Ads accounts with an approved monthly invoicing setup.
Read the Google Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Spotify Ad Studio: New metrics (21 September)
You can now get two new reach metrics in the Ads report of the Spotify Ad Studio connector:
Campaign Reach: Unique listeners reached at the campaign level.
Ad Set Reach: Unique listeners reached at the ad set level.
Reach at the ad level was already available.
Note: Reach metrics are non-aggregatable, so don't sum them across dimensions.
Read the Spotify Ad Studio: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Shopify: New dimensions and metrics (18 September)
You can now get the following fields in the Analytics report of the Shopify connector:
Dimensions:
Sale Line Type
Shopify Campaign
Order Discount Code
Metrics:
Returns
Read the Shopify: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Pinterest: New metrics (14 September)
You can now get the following metrics at the Campaign, Ad Group and Pin Promotion levels in the Pinterest connector:
Total video watched for 3 seconds
Quiz completed
Showcase pin clickthrough
Showcase subpage clickthrough
Showcase subpage impression
Showcase subpage repin
Showcase subpage closeup
Showcase subpin clickthrough
Showcase subpin impression
Showcase subpin repin
Showcase avg subpage closeup per session
Read the Pinterest: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Facebook Ads: New dimensions (10 September)
You can now get the asset library file name and title for regular (non-Dynamic Creative) ads in the Facebook Ads connector:
Ad Creative Image Asset Name
Ad Creative Video Asset Title
Read the Facebook Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
TikTok Ads: New dimension (10 September)
You can now get the Video file name dimension in ad-level reports from the TikTok Ads connector. It shows the video name as it appears in TikTok's Asset Library. To get it, turn on Creative video URLs in the Additional Dimensions settings of your TikTok Ads data source.
Note:
Video file name is empty for Spark Ads and organic posts.
TikTok only returns metadata for videos in the advertiser's own Asset Library.
Video file name isn't available at hourly granularity.
Read the TikTok Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
PriceRunner: New report level (3 September)
You can now get the Click & Cost report at the Product level from the PriceRunner connector. Metrics are available per Product ID.
Read the PriceRunner: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Deprecated features
Snowflake V1 exports shut down (15 September)
Snowflake V1 exports were disabled on 15 September 2026, as part of the move to Snowflake V2. With V2, exports write directly to your own Snowflake account, and you keep ownership of your data.
You can't re-enable a disabled V1 export or create new V1 exports.
Data from V1 exports is kept in Funnel's Snowflake instance for 30 days and then permanently deleted, around 15 October 2026.
See the Snowflake export guide to set up a Snowflake V2 export.
Third-party platform changes
Beslist: Upgraded API version and changes in fields (10 September)
Beslist moved to a new API version (ShopStats v3) with a daily category breakdown. Since 31 August, new Beslist CPC data sources use v3, and their Configuration summary shows Category.
New data sources get data by date and category: Date, Category name, Category ID, Category type, Clicks, Cost, Transactions and Revenue. Product URL and brand aren't available in v3.
Existing product-level data sources keep downloading URL, brand and category data until Beslist turns off the old API. Funnel won't turn them off early.
Note: When downloads from an existing product-level data source stop, pause it to keep its historical data. Then connect a new data source with a Beslist client portal API key to get category-level data.
See Beslist CPC: Connection guide and Beslist: Dimensions and metrics for more information.