When you connect Xiaohongshu (RedNote), Funnel imports the Offline Core Data report. Pick a report level that matches the grain you want to analyze. Report levels are not interchangeable: fields and totals can differ, so compare Funnel to the matching report in Xiaohongshu.
Note: The Xiaohongshu (RedNote) connector is not enabled by default. Contact your Funnel representative to enable this connector.
Which report type should you choose?
Funnel currently offers one report, Offline Core Data. You choose the report level when you set up the data source. Each report level is a separate data source.
Report level | When to use it |
Campaign | Use this for daily campaign-level performance. Start here if you are unsure. |
Unit | Use this when you need the same daily metrics broken down by unit, including campaign fields. |
Creative | Use this when you need daily performance at the individual creative, including campaign and unit fields. |
Note | Use this when you need daily performance by note, including the note title, image and link. |
Keyword | Use this when you need daily performance by keyword, including campaign and unit fields. |
SPU | Use this when you need daily performance by SPU (Standard Product Unit). |
Options when you connect
Report: Select Offline Core Data.
Report level: Select Campaign, Unit, Creative, Note, Keyword or SPU.
Currency: Select the currency of your Xiaohongshu advertiser account. Funnel uses it for Cost and the cost metrics.
Data freshness
Funnel imports daily data. Xiaohongshu generates the data for a day no earlier than 10:00 the next day, so today's data isn't available. Dates that Xiaohongshu has not generated yet are not included.
Xiaohongshu keeps adjusting recent data to remove invalid traffic. To pick up these changes, Funnel refreshes the last 30 days every 6 hours and the last 90 days once a day. Funnel can get up to 2 years of historical data.
All report levels
Dimensions
These dimensions are included at every report level.
Date: The reporting date.
Currency: The currency you selected when you connected.
Metrics
These metrics are included at every report level.
Cost: The amount you spent on promotion. In the Xiaohongshu API this is
fee.Impressions: The number of promotion impressions.
Clicks: The number of promotion clicks.
Interactions: The number of interactions.
Likes: The number of likes.
Comments: The number of comments.
Saves: The number of saves. In the Xiaohongshu API this is
collect.Follows: The number of follows.
Shares: The number of shares.
Click-through rate: Promotion clicks / Promotion impressions.
Average cost per click: Promotional spending / promotional clicks.
Cost per mille: (Promotional spending / promotional impressions) * 1000.
Campaign
Dimensions
Campaign ID: The ID of the campaign.
Campaign name: The name of the campaign.
Unit
Dimensions
Campaign ID: The ID of the campaign.
Campaign name: The name of the campaign.
Unit ID: The ID of the unit.
Unit name: The name of the unit.
Creative
Dimensions
Campaign ID: The ID of the campaign.
Campaign name: The name of the campaign.
Unit ID: The ID of the unit.
Unit name: The name of the unit.
Creative ID: The ID of the creative. In the Xiaohongshu API this is
creativity_id.Creative name: The name of the creative. In the Xiaohongshu API this is
creativity_name.Creative image: The image of the creative. In the Xiaohongshu API this is
creativity_image.
Note
Dimensions
Note ID: The ID of the note.
Note title: The title of the note.
Note image: The image of the note.
Note link: The link to the note. In the Xiaohongshu API this is
note_jump_url.
Keyword
Dimensions
Campaign ID: The ID of the campaign.
Campaign name: The name of the campaign.
Unit ID: The ID of the unit.
Unit name: The name of the unit.
Keyword ID: The ID of the keyword.
Keyword: The keyword.
SPU
Dimensions
SPU ID: The ID of the SPU (Standard Product Unit).
SPU name: The name of the SPU.
API documentation
For full field definitions and updates, see the Xiaohongshu API documentation.
Change history
Added Note, Keyword and SPU report levels
From 9 Sep, 2026, you can select the Note, Keyword and SPU report levels for the Offline Core Data report.
Added the Offline Core Data report
From 11 Aug, 2026, the Offline Core Data report is available at the Campaign, Unit and Creative report levels.