New features and enhancements
Field version comparison (27 February)
When you view an older version of a field, Funnel now highlights what's different from the current version.
A summary lists all changes in plain language, for example Added rule for Google Analytics.
Added, removed and changed properties and rules are color-coded in green, red and yellow.
Use it to see what changed and decide faster whether to restore an older version.
Filters in the dimensions and metrics table (27 February)
You can now filter the table of dimensions and metrics in your workspace by any column. This makes it easier to find the right field in a workspace with many fields.
Filters show names, labels and icons instead of IDs and timestamps.
Filter options update based on the other filters you've applied.
You can search within a filter's dropdown, for example for a user name or a date.
The table's search now also matches user names in Created By and Updated By.
Import budgets from a CSV file (25 February)
You can now import a budget from a CSV file. The importer expects a flat format with date, breakdown and amount columns.
If your file has a different layout, such as a pivot table, dates in another language or extra rows from an Excel export, select Reformat with AI. Funnel cleans up the file and restructures it into the expected format. Read how to create a budget.
Budgets and conventions on all plans (25 February)
Budgets and conventions are now available on all plans, including the Starter plan.
To get started, read:
Fewer fields to choose from when you filter by data source in rules (25 February)
When you build a rule that uses Data Source with the exactly matches operator, the field list now only shows:
Native fields from the selected data source
Custom fields
Built-in fields
Fields from other data sources no longer appear, so it's easier to find the right field when you have several file uploads or Google Sheets with similar names.
Note: When you connect a new data source, it can take a short while before you can select it as the data source in this condition.
Data preview next to the field editor (25 February)
The data preview now opens in a side panel next to the field editor instead of on top of it. Funnel shows the preview by default.
Edit your field and see the preview update right away.
Filter dimension columns in the preview to find specific values.
Drag the divider to resize the panel.
Preview formula metrics, for example Clicks divided by Cost.
New navigation for all users (19 February)
The new navigation is now the only navigation in Funnel. You can no longer switch back to the previous design. Read more about navigating your Funnel interface.
Better field selection in Data Chat (18 February)
Data Chat now builds an analysis context for each conversation. It picks only the fields that are relevant to your question, instead of loading entire sets of fields.
Data Chat finds the right fields more reliably, even in workspaces with many similarly named fields.
You can combine data from several sources in one question, for example Facebook spend alongside Google Analytics sessions.
When you add more data to your analysis, Data Chat keeps the fields you were already working with.
Complex, multi-step questions are handled more consistently.
This is now the default for everyone. You don't need to do anything, and the interface hasn't changed.
Compare budgets with the previous year (17 February)
When you allocate amounts in a budget, you can now compare each period with actual data from the same period in the previous year. For example, see January 2025 values next to each breakdown row when you plan January 2026. Apply the values one row at a time, or to all rows in a target at once.
Baidu Ads and Tencent Ads connectors (17 February)
You can now connect Baidu Ads and Tencent Ads to Funnel. Tencent Ads includes paid WeChat ads. You sign in to both connectors with your platform login.
Note:
These connectors aren't enabled by default. Contact Funnel support to enable them for your workspace.
Tencent Ads doesn't include organic WeChat data.
Funnel stores the data in its standard infrastructure in the US or the EU, not in mainland China.
New design for export destination setup (10 February)
The page where you create and edit export destinations has a new design. The setup is split into steps that expand, so you scroll less and can follow the flow more easily.
The new design applies to these destinations:
Amazon S3
Amazon Redshift
Google Cloud Storage
Google BigQuery
Google Sheets
Microsoft Azure Blob Storage
Microsoft Excel
Snowflake
SFTP
Voice input in Data Chat (10 February)
You can now speak your question in Data Chat instead of typing it. Click the microphone icon and speak. Data Chat converts your recording to text.
Note:
Voice input supports English only.
A recording can be up to 3 minutes long.
Converting the recording to text takes a few seconds, depending on its length.
Funnel doesn't store your audio. Funnel converts it to text and then discards it.
Text and background colors in dashboard text cards (4 February)
You can now change the text color and background color of text cards in your dashboards.
New price plans (4 February)
Funnel's new 2026 price plans are now live.
Flexpoints are now calculated based on connected accounts instead of data sources. You move to this usage model when you buy a Funnel plan for the first time or change your plan on renewal.
Conversion destination pricing applies to all new and existing plans. If you use conversion destinations, you can see this on the Usage page.
You can no longer upgrade from the Freemium plan yourself. When you try to upgrade, Funnel directs you to book a meeting.
Trials now start on the Starter plan, and you can upgrade yourself from there.
The Business plan and the Enterprise plan start at 400 Flexpoints.
The Usage page and its calculations reflect these changes.
Read more about Flexpoints.
Reorder dashboard and chart filters (4 February)
You can now reorder dashboard filters and chart filters in your dashboards. You no longer need to delete and re-create filters to change their order.
Filter breakdowns across targets in budgets (3 February)
When you create or edit a budget, you can now filter breakdowns across targets. This makes it easier to work with budgets that have many similar rows.
Allocate one value across periods in budgets (2 February)
When you set up a budget, you can now allocate one value across any periods you choose. You no longer need to enter the same value for each period.
Updates on dimensions and metrics
Snapchat: New report (27 February)
You can now get the new Extended Metadata report from the Snapchat connector. It captures daily snapshots of campaign, ad squad, ad and creative metadata.
Note: This report isn't enabled by default. Contact Funnel support to enable it for your workspace.
Read the Snapchat: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Search Ads 360: New dimension (27 February)
You can now get the Campaign bidding strategy type dimension in the Campaign, Ad Group and Keyword reports. It shows the bidding type a campaign uses, for example TARGET_ROAS, MAXIMIZE_CONVERSIONS or MANUAL_CPC. It covers both standard and portfolio bidding strategies.
Use it to analyze performance by how your campaigns bid, not only by which bidding strategy they use.
Read the Search Ads 360: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
LinkedIn Organic: Posted date attribution in lifetime reports (26 February)
The Per Update and Per Video lifetime reports now attribute data to the posted date (first publish) only. These reports only include posts and videos that have been published. This matches when your content went live on LinkedIn, and LinkedIn's API, which returns data for the last 12 months by posted date.
Note: Data that was loaded earlier and is outside the 12-month window may still use the created date. New data within the 12-month window uses the posted date. In data sources created before 26 February, you might see what looks like duplicate posts: the same post under both its old created date and its new posted date.
Read the LinkedIn Organic: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Google Ads: Renamed metrics (17 February)
Funnel now uses version 23 of the Google Ads API. Google Ads has renamed these metrics, and Funnel uses the new names:
Views is now TrueView Views
Avg. CPV is now TrueView Avg. CPV
View Rate is now TrueView View Rate
Note: Exports that depend on these headers aren't affected by the new names.
Read the Google Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Display & Video 360: New reach breakdowns (16 February)
You can now break down reach metrics at line item level:
Advertiser, Campaign, Insertion Order, Line item
Advertiser, Campaign, Insertion Order, Line item, Creative
Note: Reach reports use a lot of your DV360 user quota, at all levels. Each time window you select increases quota usage, and the initial backfill uses about 3 days of user quota on average. To avoid delays in your other data sources, connect a new reach report with a separate DV360 user.
Read the Display & Video 360 (DoubleClick Bid Manager): Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
TikTok Ads: New report (10 February)
You can now get the new Creative Basic report from the TikTok Ads connector. It includes dimensions such as image ID, material ID, country and placement. The report doesn't include creative URLs.
Note: This report isn't enabled by default. Contact Funnel support to enable it for your workspace.
Read the TikTok Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Adform: New report (6 February)
You can now get the new Line Item report (with Country) from the Adform connector. It breaks down line item data by Country.
Read the Adform: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
TikTok Ads: New dimensions in the Extended Metadata report (5 February)
You can now get these ad group fields in the Extended Metadata report:
Adgroup name
Adgroup optimization goal
Adgroup pacing
Adgroup placement type
Adgroup placement
Adgroup schedule start time
Adgroup schedule end time
Adgroup created time
AdGroup Budget
Note: The Extended Metadata report isn't enabled by default. Contact Funnel support to enable it for your workspace.
Read the TikTok Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Snapchat: New optional dimension (5 February)
You can now get the optional Creative Media Type dimension in reports at ad level. To get it, select both Include creative dimensions and Include media dimensions.
Note: To get the new optional dimension, connect a new data source or reconfigure an existing one.
Read the Snapchat: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Display & Video 360: New optional dimension (4 February)
You can now get the optional Bid Strategy Type dimension in the standard reports from the Display & Video 360 connector.
Note: To get the new optional dimension, connect a new data source and select Bid Strategy Type under the additional dimensions.
Read the Display & Video 360 (DoubleClick Bid Manager): Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Pinterest: New dimension (2 February)
You can now get the Ad Creative Type dimension at Pin Promotion level.
Read the Pinterest: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Deprecated features
Multiple-table setups for Google BigQuery exports (11 February)
You can no longer create a new Google BigQuery export with multiple tables. New exports use a single table, which is the standard approach in BigQuery. A single table is more cost-efficient and easier to understand, and Funnel partitions it for you.
Your existing exports with multiple tables keep working as before. Read more about Google BigQuery export table options.
Note: If you need a new export with multiple tables, contact Funnel support.