New features and enhancements
Reconnect Activate destinations in one click (25 June)
You can now reconnect an Activate destination to a different credential from the activation status page. You no longer need to edit and save the whole configuration.
Select Reconnect in the page header to switch credentials at any time.
When an upload fails because the credential lost access, a No access pane appears with its own Reconnect button.
Pick another credential or add a new one. The next upload starts automatically.
Reconnect works for Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads, Snapchat Ads, Pinterest Ads and Campaign Manager 360 destinations.
Faster load times in large workspaces (25 June)
Funnel now handles workspace metadata more efficiently, so the app loads and responds faster. Average metadata load times are down about 75%. In the largest workspaces, median load times went from 30 to 46 seconds to under 1 second.
Second metric in dashboard line charts (22 June)
You can now add a second metric to a line chart in a dashboard and compare the two metrics in the same chart. You can also show the budgets and targets you set for those metrics.
Metric filters in dashboards (17 June)
You can now filter dashboard data by a metric, for example to hide rows with no clicks. Metric filters support only Greater than zero.
Note: Funnel applies metric filters after it aggregates the data, so other thresholds aren't supported.
Targets for formula metrics (16 June)
You can now create targets for formula metrics, such as CPC. The distribution method defaults to Fixed, so the target value is the same on every day. Funnel aggregates these targets with MAX, so you can use them in Data Explorer and dashboards.
Demo dataset renamed to Retailer (16 June)
The FashionRetailer demo dataset is now called Retailer. To see the new name, connect new demo data sources.
Funnel AI in the main navigation (15 June)
Funnel AI now has its own top-level entry in the main navigation. Previously, it was part of the Data section. The new space also makes documents, instructions and skills easier to find, so you can see what you can add to improve Funnel AI's answers. Funnel AI also has a new icon.
Fix conflicting data sources from Data Explorer (10 June)
When Data Explorer shows a duplication warning, you can now resolve it from the warning with Fix conflicting data sources. You no longer need to go to the filters and select data sources one by one.
Incrementality specialist in the Measurement chat (9 June)
You can now get help with incrementality tests from the Measurement chat. The chat knows the test design and analysis documentation and your incrementality tests. You can:
Start test designs and analyses from the chat instead of filling in the forms.
Ask what a result or term means, such as bias at zero.
Data from all your workspaces in Funnel MCP (8 June)
You can now get data from every workspace you're a member of through Funnel MCP, even when the workspaces belong to different subscriptions. Previously, you could only reach workspaces in your home subscription. You don't need to switch context or sign in again for each subscription.
Skills in Funnel AI (5 June)
You can now turn a prompt into a reusable skill that Funnel AI applies automatically when it's relevant. Skills are shared across the whole workspace.
Ask Funnel AI to create a skill. It asks you what the skill should do, then drafts the instructions and the description that decides when the skill runs.
Write the instructions yourself, or upload a Markdown skill file (.md or .txt). Funnel reads the name and description from the file's YAML frontmatter.
Type
/to find a skill and add it to your message. Hover over a skill to preview its instructions.
Read how to manage skills in Funnel AI.
Redesigned data request form (3 June)
The first step of a new data request now asks what you want to do. Choose Modify existing data source(s), New data source or New connector. These options replace Existing connector and New connector, so you don't need to know how Funnel defines a new or existing connector.
Find the form in Data requests > New Request.
Exclude dates from budget allocation (3 June)
You can now exclude specific dates when you allocate a budget, at breakdown level. Funnel spreads the budget across the remaining days. For example, if a campaign only runs on weekdays, exclude the weekends.
To exclude dates, select one or more breakdown values in the Allocate step, then select Exclude dates. Read how to create a budget.
Create custom fields in Funnel AI (3 June)
You can now create custom dimensions and metrics by asking Funnel AI in plain language, without opening the field editor. Funnel AI shows a preview of the field and creates it only after you confirm. It supports standard units, aggregation types and expression formats.
GA4 attribution model in Measurement Setup (2 June)
You can now see which attribution model each Google Analytics 4 source uses in Measurement Setup: Data-driven, Last click paid+organic or Last click Google paid. You no longer need to leave Funnel to check it.
Funnel AI runs on Opus 4.8 (1 June)
Funnel AI now uses Anthropic's Opus 4.8 model.
Updated chart settings panel in dashboards (1 June)
The chart settings panel in dashboards has a new look:
Most controls are smaller, so more of them fit on the screen.
Dropdown menus near the bottom of the panel open upward.
The date range and filter overrides for a chart are at the top of the panel.
A new dialog lets you control the data range of a chart.
Funnel AI chat widget improvements (1 June)
The Funnel AI chat widget is easier to use:
Press Esc to minimize the chat.
Press Cmd+J anywhere in Funnel to open or close the chat.
Open in full view now opens the conversation in the same tab.
Open your chat history from the widget.
The chat icon has a new design.
Upload documents to Funnel AI (1 June)
You can now upload documents to your workspace, so Funnel AI can use them in any conversation. Use it for process docs, playbooks or background material, instead of pasting long context into instructions.
Upload PDF, TXT, MD, HTML, CSV, XLS, XLSX and DOCX files of up to 50 MB each.
Funnel AI finds the relevant passages when it answers and names the document it used.
Upload, download and delete documents in the workspace customization panel.
Read how to upload documents in Funnel AI.
Updates on dimensions and metrics
Search Ads 360: New dimensions (29 June)
You can now get Custom Floodlight Variables (u-variables) as dimensions in the Conversion report. Each conversion carries the variable values.
Note: These dimensions aren't enabled by default. Contact Funnel support to enable them for your workspace.
Read the Search Ads 360: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Instagram Insights: New metrics (26 June)
You can now get two new metrics in the Media Insights report:
Cross-posted Views: total plays of a reel, combined across Instagram and Facebook. Available for reels.
Facebook Views: plays on Facebook only, including recommended and cross-posted plays. Available for reels, feed posts and stories.
Both metrics only have values for content that's cross-posted to Facebook.
Read the Instagram Insights: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Shopify: New report (26 June)
You can now get the Analytics report from the Shopify connector. You pick the dimensions and metrics you want. The report is built on Shopify's sales analytics, so the totals match what you see in Shopify.
Choose from these metrics:
Gross Sales
Net Sales
Total Sales
Taxes
Discounts
Net Items Sold
Quantity Ordered
Break them down by discount, product, product variant, order, sales channel, point-of-sale location, country, region or Customer ID. For example, use Discount Class and Discount Type to report on sales by discount.
Note:
Some combinations aren't possible. For example, you can't combine order-level metrics such as Net Sales, Total Sales and Taxes with Line Item ID, because the order value would repeat on each line. The setup form blocks these combinations and explains why.
This report isn't enabled by default. Contact Funnel support to enable it for your workspace.
Read the Shopify: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
LinkedIn Ads: New metrics (25 June)
You can now get three viral conversion metrics in the Standard, Conversion and Demographic reports:
Viral Conversions: conversions from organic or earned shares of sponsored content.
Viral Click Conversions: viral conversions attributed to a click.
Viral View Conversions: viral conversions attributed to a view.
Read the LinkedIn Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Display & Video 360: New optional dimension (25 June)
You can now get the Inventory Source dimension in the standard metrics reports. It shows the name of the inventory source, such as Discover, Google Display Network or YouTube. Previously, it was only available in custom reports.
To get it, select Inventory Source under Additional dimensions when you configure a data source.
Read the Display & Video 360 (DoubleClick Bid Manager): Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Adform: New cost and fee metrics (25 June)
You can now get 10 new programmatic cost and fee metrics in the campaign, line item and banner reports:
RTB Media Cost: cost of inventory bought from ad exchanges.
RTB Rich Media Fee: fees for rich media and video banners.
RTB Custom Third-Party Fee: third-party vendor fees.
RTB Adform Included Fee: Adform's included fee.
RTB Brand Safety Cost: brand safety costs.
RTB Contextual Targeting Cost: contextual targeting costs.
RTB Trading Desk Fee: trading desk fees.
RTB ID Fusion Cost: cross-device (ID Fusion) costs.
DMP Data Cost (DSP): data cost spent to win RTB impressions.
DMP Lookalike Extension Cost: lookalike extension data costs.
Read the Adform: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Campaign Manager 360: New optional dimensions (25 June)
You can now get the scheduled flight dates of campaigns and placements in the basic report, for the Advertiser and Account report types:
Campaign Start Date
Campaign End Date
Placement Start Date
Placement End Date
Note:
These dimensions aren't enabled by default. Contact Funnel support to enable them for your workspace.
You can't add them to an existing data source. Connect a new data source and select them under Additional dimensions. Funnel gets historical data within the lookback window on the first download.
Read the Campaign Manager 360 (DoubleClick Campaign Manager): Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Quantcast: New metric (18 June)
You can now get the Total Budget Delivered metric. It shows the total delivered spend, including bonus and added-value (non-billable) delivery. The existing Budget Delivered metric still shows billable spend only.
Read the Quantcast: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Apple Search Ads: New metrics (18 June)
You can now split new downloads and redownloads by how the user engaged with the ad:
New downloads (Tap-Through): new installs from users who tapped an ad.
New downloads (View-Through): new installs from users who only viewed an ad.
Redownloads (Tap-Through): reinstalls from returning users who tapped an ad.
Redownloads (View-Through): reinstalls from returning users who only viewed an ad.
The new metrics sit next to the existing Installs (Tap-Through) and Installs (View-Through) metrics.
Read the Apple Search Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
StackAdapt: Reach & Frequency report available to everyone (16 June)
The Reach & Frequency report is now available for all StackAdapt data sources. You no longer need to ask Funnel to enable it.
Read the StackAdapt: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Facebook Ads: New dimensions (16 June)
You can now identify Advantage+ campaigns with two new dimensions on campaign-level data sources:
Campaign Advantage State: shows whether a campaign runs as an Advantage+ campaign.
Campaign Smart Promotion Type: shows how the campaign was created.
Note: Meta only returns a Campaign Advantage State value for campaigns created with its new campaign creation flow and a supported objective, such as sales, app installs or leads. Meta fully rolled out this field in October 2025, so older campaigns might not have a value.
Read the Facebook Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Google Ads: New dimension (16 June)
You can now get the Campaign AI Max Enabled dimension in the Standard report and in all campaign and ad group reports. It shows True or False, depending on whether AI Max for Search is turned on for the campaign.
Read the Google Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Amazon DSP: New report (12 June)
You can now get the Reach & Frequency report from the Amazon DSP connector. It includes 24 reach and frequency metrics that the standard reports can't provide, plus campaign and ad group dimensions.
User metrics: User Reach, Average User Impression Frequency and User Frequency 1 to User Frequency 10+.
Household metrics: Household Reach, Average Household Impression Frequency and Household Frequency 1 to Household Frequency 10+.
When you set up the data source, choose the Level (Campaign or Ad group) and the Time Granularity (Daily, Weekly or Monthly).
Note:
These metrics are non-aggregatable, so you can't sum them across days or periods.
This report isn't enabled by default. Contact Funnel support to enable it for your workspace.
Read the Amazon DSP: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Shopify: Customer report available to everyone (11 June)
The Customer report is now available for all Shopify data sources. You no longer need to ask Funnel to enable it. The report gives you customer-level data, such as demographics, order history, marketing consent and lifetime value.
Read the Shopify: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
TikTok Ads: New breakdown in the GMV Max report (11 June)
You can now break down the GMV Max report by Product. The breakdown adds these fields:
Product ID
Product name
Product status
Product image URL
Campaign optimization mode
You also get the existing Total cost, Orders, Gross revenue, Currency, Shop ID and Shop name fields.
Note: This breakdown isn't enabled by default. Contact Funnel support to enable it for your workspace.
Read the TikTok Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Rakuten Affiliate Network: New dimension (10 June)
You can now get the Customer Status dimension from the Rakuten Affiliate Network connector.
Backfill your data sources to get historical data.
Read the Rakuten Affiliate Network: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
TikTok Ads: New dimensions for legacy Smart+ campaigns (10 June)
You can now get the landing page URLs of legacy Smart+ campaigns, which store the landing page at campaign level:
Campaign landing page URL: the campaign's landing page.
Campaign landing page URLs: all landing pages of the campaign, when it has more than one.
You get them in the basic, audience and reach reports, at campaign, ad group and ad level.
Backfill your data sources to get accurate historical data.
Read the TikTok Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Pinterest: New optional dimensions (10 June)
You can now add Pin metadata to the standard Pin Promotion reporting. Select Include Pin Metadata when you configure or reconfigure a data source to get these dimensions:
Pin Title
Pin Description
Pin Cover Image URL: for video Pins. Empty for static and carousel Pins.
Pin Image URL
Pin Link: the organic destination of the Pin.
Read the Pinterest: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Display & Video 360: New optional dimensions (9 June)
You can now add DMA as an additional dimension in the standard metrics reports. It adds the DMA Code and DMA Name dimensions to your data.
Read the Display & Video 360 (DoubleClick Bid Manager): Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
LinkedIn Ads: New time window (8 June)
You can now select a 90-day time window for the Reach and Frequency report.
Read the LinkedIn Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Pardot: New report (5 June)
You can now get the Email Statistics report from the Pardot connector. It includes details about each email, such as its name, subject, campaign, template and send status. It also includes email statistics, such as sent, delivered, hard and soft bounces, opens, unique opens, clicks, unique clicks, opt-outs and spam complaints.
Read the Pardot: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Shopify: New report (3 June)
You can now get the Sessions report from the Shopify connector. It includes the landing page path and type, the session country and whether a session comes from a human or a bot. It also includes online store visitors, sessions, sessions with cart additions and sessions that completed checkout.
Note: This report isn't enabled by default. Contact Funnel support to enable it for your workspace.
Read the Shopify: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Campaign Manager 360: New optional dimensions (3 June)
You can now get two new optional dimensions in the basic report:
Package/roadblock
Package/roadblock ID
Read the Campaign Manager 360 (DoubleClick Campaign Manager): Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Microsoft Advertising: New optional dimension (3 June)
You can now get the Goal Category dimension in the campaign, goal, ad group and ad reports. It shows the category of a conversion goal.
Note: To get it, select Goal Category under Optional dimensions when you connect or reconfigure the data source. Also select the Goal types to query for. Not every goal type is available or set up in every account.
Read the Microsoft Advertising: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
Changes in Funnel field names
Amazon DSP: Order is now Campaign and Line item is now Ad group (11 June)
Where can you find this field in Funnel?: In the Amazon DSP dimensions, for example in Data Explorer
The Amazon DSP connector now uses Amazon's campaign and ad group names in all reports. Only the names change. The values stay the same.
Order ID is now Campaign ID.
Order is now Campaign.
Order start date is now Campaign Start Date.
Order end date is now Campaign End Date.
Order External ID is now Campaign External ID.
Order goal is now Campaign Goal.
Order KPI is now Campaign KPI.
Order target KPI is now Campaign Target KPI.
Line item ID is now Ad Group ID.
Line item is now Ad Group.
Line item start date is now Ad Group Start Date.
Line item end date is now Ad Group End Date.
Line item status is now Ad Group Delivery Status.
Line item External ID is now Ad Group External ID.
The old Order and Line item fields are deprecated, not removed. Your existing rules and mappings keep working without any action.
Read the Amazon DSP: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.
LinkedIn Ads: Campaign Group is now Campaign and Campaign is now Ad Set (8 June)
Where can you find this field in Funnel?: In the LinkedIn Ads dimensions, for example in Data Explorer
LinkedIn renamed two levels of its campaign hierarchy in Campaign Manager, and Funnel now uses the same names:
Campaign Group is now Campaign.
Campaign is now Ad Set.
LinkedIn explains the change in its help article about the new campaign structure.
Read the LinkedIn Ads: Dimensions and metrics article to view the complete list of dimensions and metrics you can get from the connector.