When you connect OpenAI Ads, Funnel imports the Insights report. Pick an aggregation level that matches the grain you want to analyze. Aggregation levels are not interchangeable: fields and totals can differ, so compare Funnel to the matching view in OpenAI Ads.
Note: Funnel imports completed days only. Data for the current day is not included until the following day.
Which aggregation level should you choose?
Funnel currently offers one report, Insights. You choose the aggregation level when you configure the data source. Each aggregation level is a separate data source.
Aggregation level | When to use it |
Campaign | Use this for daily campaign performance: spend, clicks, impressions and conversions at the campaign level. Start here if you are unsure. |
Ad Group | Use this when you need the same daily metrics broken down by ad group, including campaign fields. |
Ad | Use this when you need daily performance at the individual ad, including campaign, ad group and creative fields such as ad title, copy and link. |
Campaign Insights
Daily performance data aggregated at the campaign level.
Dimensions
Date: The date the data applies to.
Timezone: The timezone of the ad account.
Currency: The currency of the ad account.
Ad Account ID: The unique identifier for the ad account.
Ad Account Name: The name of the ad account.
Campaign ID: The unique identifier for the campaign.
Campaign Name: The name of the campaign.
Campaign Status: The current status of the campaign.
Campaign Start Time: The date and time the campaign started.
Campaign End Time: The date and time the campaign is scheduled to end.
Campaign Description: The description set on the campaign.
Metrics
Impressions: The number of times your ad was displayed.
Clicks: The number of clicks on your ad.
Spend: The amount spent in the account currency.
Conversions
CTR: Click-through rate. Funnel calculates this as clicks divided by impressions.
CPC: Cost per click. Funnel calculates this as spend divided by clicks.
CPM: Cost per mille. Funnel calculates this as spend divided by impressions, multiplied by 1000.
Ad Group Insights
Daily performance data aggregated at the ad group level. Includes campaign dimensions plus ad group fields.
Dimensions
Date: The date the data applies to.
Timezone: The timezone of the ad account.
Currency: The currency of the ad account.
Ad Account ID: The unique identifier for the ad account.
Ad Account Name: The name of the ad account.
Campaign ID: The unique identifier for the campaign.
Campaign Name: The name of the campaign.
Campaign Status: The current status of the campaign.
Campaign Start Time: The date and time the campaign started.
Campaign End Time: The date and time the campaign is scheduled to end.
Campaign Description: The description set on the campaign.
Ad Group ID: The unique identifier for the ad group.
Ad Group Name: The name of the ad group.
Ad Group Status: The current status of the ad group.
Ad Group Description: The description set on the ad group.
Metrics
Impressions: The number of times your ad was displayed.
Clicks: The number of clicks on your ad.
Spend: The amount spent in the account currency.
Conversions
CTR: Click-through rate. Funnel calculates this as clicks divided by impressions.
CPC: Cost per click. Funnel calculates this as spend divided by clicks.
CPM: Cost per mille. Funnel calculates this as spend divided by impressions, multiplied by 1000.
Ad Insights
Daily performance data aggregated at the individual ad. Includes campaign and ad group dimensions plus ad-specific fields.
Dimensions
Date: The date the data applies to.
Timezone: The timezone of the ad account.
Currency: The currency of the ad account.
Ad Account ID: The unique identifier for the ad account.
Ad Account Name: The name of the ad account.
Campaign ID: The unique identifier for the campaign.
Campaign Name: The name of the campaign.
Campaign Status: The current status of the campaign.
Campaign Start Time: The date and time the campaign started.
Campaign End Time: The date and time the campaign is scheduled to end.
Campaign Description: The description set on the campaign.
Ad Group ID: The unique identifier for the ad group.
Ad Group Name: The name of the ad group.
Ad Group Status: The current status of the ad group.
Ad Group Description: The description set on the ad group.
Ad ID: The unique identifier for the ad.
Ad Name: The name of the ad.
Ad Status: The current status of the ad.
Ad Review Status: The review or approval status of the ad.
Ad Copy: The body text of the ad.
Ad Title: The title of the ad.
Ad Link: The destination URL of the ad.
Metrics
Impressions: The number of times your ad was displayed.
Clicks: The number of clicks on your ad.
Spend: The amount spent in the account currency.
Conversions
CTR: Click-through rate. Funnel calculates this as clicks divided by impressions.
CPC: Cost per click. Funnel calculates this as spend divided by clicks.
CPM: Cost per mille. Funnel calculates this as spend divided by impressions, multiplied by 1000.
API documentation
For full field definitions and updates, see the OpenAI Ads API documentation.