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Unbounce: Dimensions and metrics

Dimensions and metrics available for Unbounce data requests in Funnel.

How to get these dimensions and metrics in your workspace?

What do you need?

Submit a data request. See Request new data in Funnel.

Business or Enterprise plan

Base Fields (Always Included)

These fields are included in every AccountPages report, providing key details about landing pages.

  • Date – The reporting date for the data.

  • Page Sub Account ID – The unique identifier for the sub-account managing the page.

  • Page ID – A unique identifier for the Unbounce landing page.

  • Page URL – The URL where the landing page is hosted.

  • Page Created At – The date and time when the page was created.

  • Page Name – The name assigned to the landing page.

  • Page State – The current status of the page (e.g., active, paused, unpublished).

  • Page Last Published At – The most recent date and time the page was published.

  • Page Domain – The domain under which the landing page is hosted.

  • Integrations Count – The number of integrations (e.g., CRM, analytics, email marketing) connected to the page.

  • Integrations Errors Count – The number of errors encountered in integrations.

  • Variants Count – The number of A/B test variations created for the page.

Additional Fields (Included When with_stats=true)

These performance metrics are included when with_stats=true, providing deeper insights into A/B testing and conversions.

  • Page Test Champion – Indicates which page variant is currently the winning version in an A/B test.

  • Page Test Has Results – A boolean value indicating whether the A/B test has generated sufficient results.

  • Page Test ID – The unique identifier for the A/B test associated with the page.

  • Clicks – The total number of clicks recorded on the page.

  • Conversions – The total number of successful conversion actions taken on the page.

  • Visits – The total number of times the page was loaded.

  • Form Submits – The number of times visitors submitted a form on the page.

  • Visitors – The number of unique users who visited the page.

  • Conversion Rate (in percent) – The percentage of visitors who completed a conversion action

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