Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
KPI widgets
What is my ROAS or CPA by channel, source, campaign, or overall?
What changed from this period to the previous period? (For example, if you select all of August, the comparison is with all of July.)
How did my summer2019 campaign perform across all measures in all channels?
Performance table
How do my channels and campaigns perform using data-driven attribution?
What is my ROAS or CPA by channel, source, campaign, or overall?
What is the difference between data-driven attribution results and last-click results per channel, source, or campaign?
Which channel, source, or campaign was most effective in my cross-channel campaign (for example, summer2019)?
Which measure is not profitable?
Where should I shift my budget?
ROAS vs. spend
Is a certain activity or channel maxed out or completely saturated?
How does ROAS react for a specific campaign when spend increases?
How does ROAS change over time?
How does the ratio between ROAS and spend change when you apply budget shifts or other changes?
CLV vs. MTA
Which channel, source, or campaign benefits most from a CLV perspective?
