Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
KPI widgets
How's my ROAS / CPA by channel / source / campaign or over all
What is the change from this period to the former period?
(lets say you chosed full august the comparison will be made with full july)How did my summer2019 campaign perform across all measures in all channels?
Performance Table
How does my channels and campaigns perform using a datadriven attribution
How's my ROAS / CPA by channel / source / campaign or over all
What's the difference between the datadriven attribution results and last click results per channel / source / campaign
Which channel / source / campaign was most effective in my cross-channel campaign (e.g. summer2019)
Which measure is not profitable?
Where should I shift my budget?
ROAS vs. SPEND
Is a certain activity or channel maxed out / completely saturated?
How's my ROAS reacting for a specific campaign when the spend is increased?
How does my ROAS change overtime
Hows the ratio changing between ROAS and spend once budget shifts are applied or any changes were made.
CLV vs. MTA
Which channel / source/ campaign profits the most from a CLV point of view?
