Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Many customers use their own data visualization tools. You can pull Adtriba data into your data warehouse for analysis in those tools.
When you use the Customer Journey Report, we provide credentials for a server where your export is ready to download.
Your BI or IT team receives credentials for an S3 bucket. They can pull the export automatically each day and store it in your data storage. When you store Adtriba data in your own data warehouse, you can combine it with internal CRM data for reporting and analysis.
Use cases
Combining the Adtriba export with your CRM data can give you more insight into your marketing activities. Typical use cases and questions include:
How many new users did a high-performing marketing action acquire?
How many users did a specific marketing activity reactivate?
Do certain user groups (for example, specific demographics) respond better to a marketing activity?
CLV calculation
And many more
Overview: dimensions and metrics for the customer journey report
We provide three exports by default. See the dimensions and metrics for each export below. You need these fields to connect the exports to tools such as Data Studio.
Customer journey report
id: AdTriba Unique ID
conversion_id: Conversion/Order ID (set by the client within the conversion tracking event)
conversion_ts: Conversion Timestamp
basket_value: Revenue value from the conversion event
currency: Revenue currency
click_ts: Touchpoint Click Timestamp
step: Touchpoint Step
channel: UTM Channel
source: UTM Source
campaign: UTM Campaign
medium: UTM Medium
location: Touchpoint Location
attributed_credits: AdTriba Attribution Weights/Credits
attributed_credits_ushaped: U-Shaped
attributed_credits_firstcontact: First Contact
attributed_credits_lastcontact: Last Contact
attributed_credits_linear: Linear
attributed_credits_timedecay: Time Decay
Customizing the customer journey report
We can customize the export to meet your requirements. Our development team must review each request before we can confirm it. A custom export involves additional costs, such as a one-time setup fee and a small increase in your monthly license fee for maintenance. We discuss these costs with you in advance.
Performance report
report_date: Date
conversion_id: Conversion/Order ID (set by the client within the conversion tracking event)
channel: UTM Channel
source: UTM Source
campaign: UTM Campaign
conversions: data-driven attributed conversions
revenue: data-driven attributed revenue
conversions_lastcontact: conversions after absolute last click model
revenue_lastcontact: revenue after absolute last click model
conversions_firstcontact: conversions after abslute first click model
revenue_firstcontact: revenue after absolute first click model
conversions_timedecay: conversions after timedecay model
revenue_timedecay: revenue after timedecay model
conversions_ushaped: conversions after ushaped model
revenue_ushaped: revenue after ushaped model
costs: always null
Spend report (only for funnel customers)
date: Date
channel: UTM Channel
source: UTM Source
campaign: UTM Campaign
spend: spend