Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Smart insights have replaced our previous rule-based recommendations.
Based on your data, insights provide information about campaign performance and about characteristics and patterns in your successful customer journeys.
Insights are recalculated daily on a rolling basis using the last 30 days of data.
The date on the far right shows when each insight was last updated.
To explore an insight in detail, click it to open the performance dashboard with predefined filters for the respective campaign.
Insights definitions and their thresholds
Performance Insights:
The campaign with the lowest conversions attributed (#{{{MIN_ATTRIBUTION}}}) is #{{{CAMPAIGN}}}
Threshold: the attribution has to be > 0 (so if = 0 we do not show the result)
Your campaign #{{{CAMPAIGN}}} is generating significantly more conversions (+#{{{DELTA_}}}%) compared to last month
Threshold: Increase of at least 25%
We compare the last 30 days with the previous 30 days
Campaign #{{{CAMPAIGN}}} accumulated #{{{PERCENTAGE_SPEND}}}% of total spend but accounts for only #{{{PERCENTAGE_REVENUE}}}% of all revenue from paid campaigns. It’s highly recommended to review your investment on this campaign”
Threshold: spend has to be at least 3 times bigger than the revenue
Campaign #{{{CAMPAIGN}}} is the most profitable in terms of ROAS
Threshold: roas has to be >= 0
Campaign #{{{CAMPAIGN}}} is quite unprofitable in terms of ROAS comparing to the others, do you want to have a closer look?
Threshold: roas has to be >= 0
The lowest daily avg. attributed credit for a paid campaign was #{{{MIN_AVG_ATTRIBUTION}}} for campaign #{{{CAMPAIGN}}}
Threshold: avg. attributed credit has to be > 0 (so if = 0 we do not show the result)
The highest daily avg. attributed credit for a paid campaign was #{{{MAX_AVG_ATTRIBUTION}}} for campaign #{{{CAMPAIGN}}}
Threshold: avg. attributed credit has to be > 0 (so if = 0 we do not show the result)
We see a massive conversion drop (#{{{DELTA_}}}%) for channel #{{{CHANNEL}}} comparing to the previous month, would you please check your URL parameters?
Threshold: drop of at least 40%
We compare the last 30 days with the previous 30 days
The top 5 paid campaigns with the lowest attributed credit are: #{{{CAMPAIGN}}}
Threshold: the attribution has to be > 0 (so if = 0 we do not show the result)
The campaign with the highest conversions attributed (#{{{MAX_ATTRIBUTION}}}) is #{{{CAMPAIGN}}}
Threshold: nothing applied here, we just take the one with the highest conversions.
Do you know that attributed conversions for campaign #{{{CAMPAIGN}}} has a delta of #{{{DELTA_}}}% in comparison to last click conversions? - It’s very valuable for you to steer it based on attributed results instead of your ad platform
Threshold: datadriven model at least 20% bigger than the last click model
Do you know that channel #{{{CHANNEL}}} has a #{{{DELTA_}}}% higher ROAS under CLV model - this channel helps acquire potential returning customers
Threshold: at least 10% higher roas under CLV model
The top 5 paid campaigns with the highest attributed credit are: #{{{CAMPAIGN}}}
Threshold: nothing applied here, we just take the ones with the highest conversions.
Your campaign #{{{CAMPAIGN}}} is generating significantly less conversions (#{{{DELTA_}}}%) compared to last month
Threshold: decrease of at least 25%
We compare the last 30 days with the previous 30 days
Campaign #{{{CAMPAIGN}}} accumulated only #{{{PERCENTAGE_SPEND}}}% of total spend but accounts for #{{{PERCENTAGE_REVENUE}}}% of all revenue from paid campaigns. It’s highly recommended to review your investment on this campaign
Threshold: revenue has to be at least 3 times bigger than the spend
Customer Journey Insights:
Your campaign #{{{CAMPAIGN}}} is working super well as influencer
Threshold: influencer attributed credit has to be > 0 on multitouch journeys
{{{JOURNEYS_PERCENTAGE}}}% of your journeys are longer than 3 touchpoints (attribution does make sense for you!)
Threshold: at least 30% of the journeys have to be longer than 3 touchpoints
The amount of multichannel journeys is around #{{{MULTICHANNEL_JOURNEYS}}}%
Threshold: no threshold applied
Your average number of touchpoints per customer journey is about #{{{AVG_TOUCHPOINTS}}}
Threshold: no threshold applied
Your median number of touchpoints per customer journey is about #{{{MEDIAN_TOUCHPOINTS}}}
Threshold: no threshold applied
Your average customer journey length is about #{{{AVG_LENGTH}}} days
Threshold: no threshold applied
Your median customer journey length is about #{{{MEDIAN_LENGTH}}} days
Threshold: no threshold applied
For all insights, we include results only for paid campaigns (no campaign names containing direct or organic) within the last 30 days.