Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Two charts on the Sphere Main Page help you spot over- and underperforming sources.
For example, if TV accounts for 2000 conversions and all paid media sources get 4000 attributed conversions, the contribution share is 50%. If TV accounts for EUR 500k out of a budget of EUR 750k, the spend share is roughly 66%. TV has a lower contribution share than spend share. You can consider it an underperformer and investigate further.
The left chart uses a grouped vertical bar chart (spend share, conversion share, and revenue share by channel). The right chart uses a bubble chart with one bubble per paid media source. Bubble size is determined by ROAS or CPA (depending on your selection in the top navigation bar). The diagonal line is where contribution share equals spend share. Everything above the diagonal is overperforming. Everything below is underperforming.
A more granular overview of individual source KPIs over time is also available. You can visualize attributed conversions, attributed revenue, and spend for all sources over time. Choose between aggregation levels (daily, weekly, monthly, and yearly) to zoom in or out.
