When connecting an Ingenious Partner Marketing Platform data source you can choose from two report types; Traffic statistics and Conversion statistics. The two report types contain traffic data and conversion data respectively. They also share a number of fields which are provided in both reports.

Shared fields

These fields are available in both the Traffic statistics report and the Conversion statistics report.

Dimensions

  • Adspace ID

  • Adspace category ID

  • Adspace category label

  • Adspace category name

  • Adspace label

  • Adspace name

  • Adspace subcategory ID

  • Adspace subcategory label

  • Adspace subcategory name

  • Advertiser ID

  • Advertiser category ID

  • Advertiser category label

  • Advertiser category name

  • Advertiser label

  • Advertiser name

  • Advertiser subcategory ID

  • Advertiser subcategory label

  • Advertiser subcategory name

  • Creative banner ID

  • Creative code

  • Creative label

  • Creative name

  • Network ID

  • Network label

  • Network name

  • Partner ID

  • Partner label

  • Partner name

  • Tracking category ID

  • Tracking category label

  • Tracking category name

  • Tracking channel ID

  • Tracking channel label

  • Tracking channel name

Metrics

  • Commission

  • Cost

  • Fee

  • Revenue

Traffic statistics

In addition to the shared fields above, the below fields are available in the Traffic statistics report.

Dimensions

  • Type

Metrics

  • Traffic items

  • Traffic items paid

  • Traffic items raw

Conversion statistics

In addition to the shared fields above, the below fields are available in the Conversion statistics report.

Dimensions

  • Attributed touchpoint commission model id

  • Attributed touchpoint commission model label

  • Attributed touchpoint commission model name

  • Attributed touchpoint commission period id

  • Attributed touchpoint commission period label

  • Attributed touchpoint commission period name

  • Attributed touchpoint device type

  • Attributed touchpoint fee model id

  • Attributed touchpoint fee model label

  • Attributed touchpoint fee model name

  • Attributed touchpoint fee period id

  • Attributed touchpoint fee period label

  • Attributed touchpoint fee period name

  • Attributed touchpoint sub id 1

  • Attributed touchpoint sub id 2

  • Attributed touchpoint sub id 3

  • Attributed touchpoint sub id 4

  • Attributed touchpoint sub id 5

  • Attributed touchpoint sub id 6

  • Attributed touchpoint type

  • Customer new

  • Device type

  • Display to partner

  • Status

  • Target id

  • Target label

  • Target name

  • User value 1

  • User value 2

  • User value 3

  • User value 4

  • Voucher code

  • Voucher code id

Metrics

  • Conversions

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