Facebook Ads and Facebook Pages (by Meta) allow you to create campaigns and posts respectively. Campaigns are always paid ads, while posts can be either boosted (paid) or organic (not paid). Any paid activity is done in Ads Manager. Organic activity is done in the regular Facebook account.
A post is boosted for a certain period of time. The "boosting" can be turned off or on.
Note:
More than one Ads Manager accounts can have access to one organic FB Page. If that is the case, the metric in each Ad Manager will only include the data from the boost that was paid for in that specific Ad Manager account. The “Paid” metric from FB Pages will show the aggregate of all boost data across all ads manager accounts.
Reach
Facebook Ads Reach - reach for campaigns and boosted reach from a post
Facebook Pages Post Organic Reach - organic reach from posts
Facebook Pages Post Paid Reach - boosted reach from posts
Facebook Pages Post Total Reach - total reach for a post, organic and boosted
Facebook Pages Total Reach - reach for all organic and boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more
Field Name | Data Source | Report Type | Description |
Reach | Facebook Ads | Reach and frequency | reach for campaigns and boosted reach from a post |
Post Organic Reach | Facebook Pages | Post Insights | organic reach from posts |
Post Paid Reach | Facebook Pages | Post Insights | boosted reach from posts |
Post Total Reach | Facebook Pages | Post Insights | total reach for a post, organic and boosted |
Total Reach | Facebook Pages | Page Insights | reach for all organic and boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more |
Impressions
Facebook Ads Impressions - impressions for campaigns and boosted impressions from posts
Facebook Pages Post Organic Impressions (Lifetime) - total lifetime organic impressions from posts at a post level | Note that you must view the date a post was created for data to populate
Facebook Pages Post Paid Impressions (Lifetime) - total lifetime boosted impressions from posts at a post level | Note that you must view the date a post was created for data to populate
Facebook Pages Post Total Impressions (Lifetime) - total lifetime impressions for posts, organic and boosted at a post level | Note that you must view the date a post was created for data to populate
Facebook Pages Organic Impressions of your Posts - organic impressions from posts, aggregated to a page level | Note that a date will show impressions that happened on that day
Facebook Pages Paid Impressions of your Posts - boosted impressions from posts, aggregated at a page level | Note that a date will show impressions that happened on that day
Facebook Pages Total Impressions of your Posts - impressions for posts, organic and boosted, aggregated at a page level | Note that a date will show impressions that happened on that day
Facebook Pages Organic Impressions - impressions for all organic interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more
Facebook Pages Paid Impressions - impressions for any boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more due to a paid ad or boosted post
Facebook Pages Total Impressions - impressions for all organic and boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more
Field Name | Data Source | Report Type | Description |
Impressions | Facebook Ads | Regular | impressions for campaigns and boosted impressions from posts |
Post Organic Impressions (Lifetime) | Facebook Pages | Post Insights | total lifetime organic impressions from posts at a post level
Note that you must view the date a post was created for data to populate |
Post Paid Impressions (Lifetime) | Facebook Pages | Post Insights | total lifetime boosted impressions from posts at a post level
Note that you must view the date a post was created for data to populate |
Post Total Impressions (Lifetime) | Facebook Pages | Post Insights | total lifetime impressions for posts, organic and boosted at a post level
Note that you must view the date a post was created for data to populate |
Organic Impressions of your Posts | Facebook Pages | Page Insights | organic impressions from posts, aggregated to a page level
Note that a date will show impressions that happened on that day |
Paid Impressions of your Posts | Facebook Pages | Page Insights | boosted impressions from posts, aggregated at a page level
Note that a date will show impressions that happened on that day |
Total Impressions of your Posts | Facebook Pages | Page Insights | impressions for posts, organic and boosted, aggregated at a page level
Note that a date will show impressions that happened on that day |
Organic Impressions | Facebook Pages | Page Insights | impressions for all organic interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more |
Paid Impressions | Facebook Pages | Page Insights | impressions for any boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more due to a paid ad or boosted post |
Total Impressions | Facebook Pages | Page Insights | impressions for all organic and boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more |