Facebook Ads and Facebook Pages allow you to create campaigns and posts respectively. Campaigns are always paid ads, while posts can be either boosted (paid) or organic (not paid). Any paid activity is done in Ads Manager. Organic activity is done in the regular Facebook account.

A post is boosted for a certain period of time. The "boosting" can be turned off or on.

Note:

More than one Ads Manager accounts can have access to one organic FB Page. If that is the case, the metric in each Ad Manager will only include the data from the boost that was paid for in that specific Ad Manager account. The “Paid” metric from FB Pages will show the aggregate of all boost data across all ads manager accounts.

Reach

  • Facebook Ads Reach - reach for campaigns and boosted reach from a post

  • Facebook Pages Post Organic Reach - organic reach from posts

  • Facebook Pages Post Paid Reach - boosted reach from posts

  • Facebook Pages Post Total Reach - total reach for a post, organic and boosted

  • Facebook Pages Total Reach - reach for all organic and boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more

Field Name

Data Source

API Report Type

Description

Reach

Facebook Ads

Non-Agg

reach for campaigns and boosted reach from a post

Post Organic Reach

Facebook Pages

Post Insights

organic reach from posts

Post Paid Reach

Facebook Pages

Post Insights

boosted reach from posts

Post Total Reach

Facebook Pages

Post Insights

total reach for a post, organic and boosted

Total Reach

Facebook Pages

Page Non-Aggregatable Insights

reach for all organic and boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more

Impressions

  • Facebook Ads Impressions - impressions for campaigns and boosted impressions from posts

  • Facebook Pages Post Organic Impressions (Lifetime) - total lifetime organic impressions from posts at a post level | Note that you must view the date a post was created for data to populate

  • Facebook Pages Post Paid Impressions (Lifetime) - total lifetime boosted impressions from posts at a post level | Note that you must view the date a post was created for data to populate

  • Facebook Pages Post Total Impressions (Lifetime) - total lifetime impressions for posts, organic and boosted at a post level | Note that you must view the date a post was created for data to populate

  • Facebook Pages Organic Impressions of your Posts - organic impressions from posts, aggregated to a page level | Note that a date will show impressions that happened on that day

  • Facebook Pages Paid Impressions of your Posts - boosted impressions from posts, aggregated at a page level | Note that a date will show impressions that happened on that day

  • Facebook Pages Total Impressions of your Posts - impressions for posts, organic and boosted, aggregated at a page level | Note that a date will show impressions that happened on that day

  • Facebook Pages Organic Impressions - impressions for all organic interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more

  • Facebook Pages Paid Impressions - impressions for any boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more due to a paid ad or boosted post

  • Facebook Pages Total Impressions - impressions for all organic and boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more

Field Name

Data Source

API Report Type

Description

Impressions

Facebook Ads

Standard Connection

impressions for campaigns and boosted impressions from posts

Post Organic Impressions (Lifetime)

Facebook Pages

Post Insights

total lifetime organic impressions from posts at a post level

Note that you must view the date a post was created for data to populate

Post Paid Impressions (Lifetime)

Facebook Pages

Post Insights

total lifetime boosted impressions from posts at a post level

Note that you must view the date a post was created for data to populate

Post Total Impressions (Lifetime)

Facebook Pages

Post Insights

total lifetime impressions for posts, organic and boosted at a post level

Note that you must view the date a post was created for data to populate

Organic Impressions of your Posts

Facebook Pages

Page Insights

organic impressions from posts, aggregated to a page level

Note that a date will show impressions that happened on that day

Paid Impressions of your Posts

Facebook Pages

Page Insights

boosted impressions from posts, aggregated at a page level

Note that a date will show impressions that happened on that day

Total Impressions of your Posts

Facebook Pages

Page Insights

impressions for posts, organic and boosted, aggregated at a page level

Note that a date will show impressions that happened on that day

Organic Impressions

Facebook Pages

Page Insights

impressions for all organic interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more

Paid Impressions

Facebook Pages

Page Insights

impressions for any boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more due to a paid ad or boosted post

Total Impressions

Facebook Pages

Page Insights

impressions for all organic and boosted interaction with your entire page such as with posts, stories, check-ins, ads, social information from people who interact with your Page, and more

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