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Campaign Data
Currency
Date
Campaign ID
Campaign Name
Campaign Message Medium
Campaign Start At
Campaign Ended At
Campaign State
Campaign Send Size
Campaign Type
Revenue
Sum of Custom Conversions
Total Complaints
Total Custom Conversions
Total Email Holdout
Total Email Opens
Total Email Opens (filtered)
Total Email Send Skips
Total Email Sends
Total Emails Bounced
Total Emails Clicked
Total Emails Delivered
Total Inbound SMS
Total Purchases
Total SMS Bounced
Total SMS clicks
Total SMS Delivered
Total SMS Holdout
Total SMS Send Skips
Total SMS Sent
Total Unsubscribes
Unique Custom Conversions
Unique Email Clicks
Unique Email Opens
Unique Email Opens (filtered)
Unique Email Opens Or Clicks
Unique Email Sends
Unique Emails Bounced
Unique Emails Delivered
Unique Inbound SMS
Unique Purchases
Unique SMS Bounced
Unique SMS Clicks
Unique SMS Delivered
Unique SMS Sent
Unique Unsubscribes
List Members Data
Date
List ID
List Name
List Created At
List Description
List Members
List Type
Calculated Rates
Average Custom Conversion Value = Sum of Custom Conversions / Total Custom Conversions
Average Order Value = Revenue / Total Purchases
Purchases / M (Email) = Total Purchases / (Total Emails Delivered / 1000)
Purchases / M (SMS) = Total Purchases / (Total SMS Delivered / 1000)
Revenue / M (Email) = Revenue / Total Emails Delivered / 1000)
Revenue / M (SMS) = Revenue / Total SMS Delivered / 1000)