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ActOn: Dimensions and metrics

Dimensions and metrics available for ActOn data requests in Funnel.

How to get these dimensions and metrics in your workspace?

What do you need?

Submit a data request. See Request new data in Funnel.

Business or Enterprise plan

Messages Report

Dimensions

  • Message ID: A unique identifier assigned to each email message.

  • Date: The date the email was sent, formatted as YYYY-MM-DD.

  • Message Title: The internal title given to the email message within Act-On.

  • Message Subject: The subject line of the email as seen by recipients.

Metrics

  • Sent: The total number of email addresses to which the message was sent.

  • Opened: The number of unique recipients who opened the email.

  • Clicked: The number of unique recipients who clicked on any link within the email.

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