The PostUp connector brings your PostUp mailing data into Funnel. Each row is one mailing, with its settings and its delivery, open, click and unsubscribe results. Use it to report on email performance next to your other marketing data.
How do you get these dimensions and metrics in your workspace? | What do you need? |
Submit a data request. See Request new data in Funnel. | Business or Enterprise plan |
Dimensions
Dimension | What it is |
Date | The day the mailing was scheduled to send. |
Mailing ID | The unique number PostUp gives the mailing. |
Mailing ID Alpha | The alphanumeric ID PostUp gives the mailing. |
Title | The name of the mailing. |
Brand ID | The ID of the PostUp brand used to send the mailing. |
Campaign ID | The ID of the PostUp campaign the mailing belongs to. |
Category ID | The ID of the category applied to the mailing. |
Creator | The PostUp user who created the mailing. |
Channel | The channel of the mailing: |
List Ids | The IDs of the lists the mailing was sent to. |
Segment ID | The ID of the segment applied to the mailing. |
Segment Associative String | How the segment rules are combined, for example |
Subject | The subject line of the mailing. |
Final Subject | The subject line as it was finally sent. |
Preview Text | The preview text shown in the inbox next to the subject line. |
Charset | The character set of the mailing content. |
Encoding | The encoding of the mailing content. |
From Email | The sender email address. |
From Name | The sender name. |
To Email | The recipient address setting of the mailing. |
To Name | The recipient name setting of the mailing. |
Reply To Email | The email address replies are sent to. |
Reply To Name | The name replies are sent to. |
Text Body | The plain text version of the mailing content. |
Unsub Content ID | The ID of the content sent to recipients who unsubscribe. |
Reply Content ID | The ID of the content sent to recipients who reply to the mailing. |
Header Content ID | The ID of the header content added to the top of the email. |
Footer Content ID | The ID of the footer content added to the bottom of the email. |
Forward to Friend Content ID | The ID of the forward-to-a-friend content added to the email. |
Use Unicode | The mailing's Unicode setting, as PostUp reports it. |
Ab Mailing | The mailing's A/B test setting, as PostUp reports it. |
Click Track Type | Which clicks are tracked: |
Open Track Type | Whether opens are tracked: |
Seed List ID | The ID of the seed list included in the mailing. |
External ID | The reference number added to the mailing. |
Max Recips | The maximum number of recipients the mailing can target. |
Status | The status of the mailing, for example |
Realtime | The mailing's realtime setting, as PostUp reports it. |
Delay Content Assembly | Whether the mailing content is put together at the scheduled send time instead of in advance. |
Pdt | The mailing's PDT setting, as PostUp reports it. |
Metrics
Metric | What it measures |
Scheduled | The number of recipients the mailing was scheduled to go to. |
Sent | The number of messages sent. |
Failed | The number of messages that failed to send. |
Suppressed | The number of recipients left out of the send, for example because they are on a suppression list. |
Hard Bounces | The number of messages that bounced with a permanent delivery failure. |
Soft Bounces | The number of messages that bounced with a temporary delivery failure. |
Block Bounces | The number of messages blocked by the receiving mail server. |
Total Opens | The total number of opens, including repeat opens by the same recipient. |
Unique Opens | The number of recipients who opened the mailing. |
Total HTML Click | The total number of clicks on links in the HTML version, including repeat clicks. |
Unique HTML Click | The number of recipients who clicked a link in the HTML version. |
Total Text Click | The total number of clicks on links in the plain text version, including repeat clicks. |
Unique Text Click | The number of recipients who clicked a link in the plain text version. |
Friend Forwards | The number of times recipients forwarded the mailing to a friend. |
Content Shares | The number of times the mailing content was shared, as PostUp reports it. |
Referred Clicks | The number of referred clicks, as PostUp reports it. |
Unsubscribes | The number of recipients who unsubscribed. |
Complaints | The number of spam complaints. |
Responses | The number of responses to the mailing, as PostUp reports it. |
Scomps | The Scomps count, as PostUp reports it. |
Confirmed | The Confirmed count, as PostUp reports it. |
Feedback Loops Yahoo | Spam complaints reported by Yahoo through its feedback loop. |
Feedback Loops Aol | Spam complaints reported by AOL through its feedback loop. |
Feedback Loops Hotmail | Spam complaints reported by Hotmail (Microsoft) through its feedback loop. |
Feedback Loops United Online | Spam complaints reported by United Online through its feedback loop. |
Feedback Loops Other | Spam complaints reported through other providers' feedback loops. |
Notes on this connector
One data source covers all campaigns in your PostUp account.
Each mailing is dated by the day it was scheduled to send. PostUp schedules mailings in US Central Time.
The metrics are running totals for each mailing, as they were the last time Funnel fetched the data. All of a mailing's results are counted on its scheduled date, even if people open or click it days later.
Funnel re-fetches recent mailings regularly so their results stay up to date. Once a mailing is older than this refresh window, its results in Funnel stop updating. Contact Funnel Support if you need a longer refresh window.
Unique metrics (Unique Opens, Unique HTML Click, Unique Text Click) are unique per mailing. If you add them up across several mailings, a person who opened two mailings is counted twice.
This connector has no spend or currency data.
How to request this data
To get PostUp data, submit a data request.
Include this information in your data request
In Where does the data come from?, enter PostUp.
The username and password of a PostUp user with API access to your account.
For pricing or access to custom connectors, contact your Customer Success Partner or Funnel Support.