Addrevenue is an affiliate network. This connector brings your Addrevenue statistics into Funnel, such as clicks, transactions, sales and commission per day, so you can compare affiliate performance with your other marketing channels.
How do you get these dimensions and metrics in your workspace? | What do you need? |
Submit a data request. See Request new data in Funnel. | Business or Enterprise plan |
Dimensions
Dimension | What it is |
Date | The day the statistics are reported for in Addrevenue. |
Currency | The currency of the monetary metrics on the row, as returned by Addrevenue. |
Channel ID | The Addrevenue ID of the channel (the affiliate's site or traffic source). |
Channel | The name of the channel. |
Market | The market (country) the statistics belong to, for example SE. Only filled in when the data is split by market. |
Metrics
Metric | What it measures |
Banner Impressions | The number of times ads were shown. |
Clicks | The number of clicks on affiliate links and ads. |
Transactions | The number of tracked transactions (sales or conversions). |
Sales | The total sales value of the transactions. |
Commission | The total commission on the transactions. |
EPC | Earnings per click, as calculated by Addrevenue. Can't be summed. |
Conversion Rate | The share of clicks that led to a transaction, as calculated by Addrevenue. Can't be summed. |
AOV | Average order value, as calculated by Addrevenue. Can't be summed. |
Notes on this connector
Data is fetched per day. Each row is dated by the day Addrevenue reports the statistics for.
By default, data is split by date and channel. You can also ask for it to be split by market. Channel and Market are only filled in when the data is split by them.
Addrevenue can also split data by commission program. If you ask for this, Addrevenue does not return Banner Impressions, Clicks, EPC or Conversion Rate, so these show as 0.
EPC, Conversion Rate and AOV are calculated by Addrevenue for each row. They can't be added up across days or channels. If you need them over a longer period, calculate them from the underlying metrics, for example Commission divided by Clicks, or Sales divided by Transactions.
EPC, Conversion Rate and AOV show as 0 on rows without transactions.
The currency is returned by Addrevenue for each row, so you don't need to set a currency.
Channel data, and filtering to a single channel, are only available for affiliate (publisher) accounts.
How to request this data
To get Addrevenue data, submit a data request.
Include this information in your data request
In Where does the data come from?, enter Addrevenue.
An Addrevenue API token. You can create one in Addrevenue under API tokens. The token gives access to the same data as the user who created it.
Optional: how you want the data split. The default is by date and channel. You can also choose market, advertiser or program.
Optional: a channel ID, if you only want data for one channel. This only works for affiliate accounts.
For pricing or access to custom connectors, contact your Customer Success Partner or Funnel Support.