The Income Access connector brings data from your Income Access affiliate program into Funnel. Use it to track affiliate traffic, player registrations, deposits and the commission you pay your affiliates.
How do you get these dimensions and metrics in your workspace? | What do you need? |
Submit a data request. See Request new data in Funnel. | Business or Enterprise plan |
Reports
Report | What one row is | When to use it |
Summary | Performance for one day, broken down by affiliate or merchant, depending on your Income Access report. | Track traffic, registrations, deposits, revenue and commission over time. |
Player registrations | One player who registered, with the affiliate that referred them. | See which affiliates, sites and creatives bring in new players. |
The exact fields depend on the reports and columns your Income Access program makes available. Some fields might be empty for your program.
Dimensions
Summary
Dimension | What it is |
Date | The day the data is for. |
Currency | The currency of the amounts in the row, as given by Income Access. |
Affiliate ID | The Income Access ID of the affiliate. |
Username | The Income Access username of the affiliate. |
Country | The country the data is for. |
Merchant | The name of the merchant (brand) in your Income Access program. |
Player registrations
Dimension | What it is |
Date | The date the player registered. |
Merchant | The name of the merchant (brand) the player registered with. |
Licensee ID | The Income Access licensee ID. |
Affiliate ID | The Income Access ID of the affiliate that referred the player. |
External Aff ID | An external ID for the affiliate, if one is set in Income Access. |
Site ID | The ID of the affiliate site the player came from. |
Creative ID | The ID of the creative (banner or link) the player clicked. |
Player ID | The ID of the player. |
Player Name | The player's name or username, as given by Income Access. |
Player Country | The country of the player. |
The Player registrations report has no metrics. Each row is one registered player.
Metrics
Summary
Metric | What it measures |
Impressions | The number of times affiliate creatives were shown. |
Clicks | The number of clicks on affiliate creatives. |
Click-Through Ratio | Clicks as a share of impressions, as calculated by Income Access. |
Registrations | The number of new player registrations. |
New Account Ratio | The ratio of new accounts, as calculated by Income Access. |
New Depositing Acc Count | The number of new accounts that made a deposit. |
New Active Acc Count | The number of new accounts that became active. |
First Deposit Count | The number of first deposits. |
Active Accounts | The number of accounts that were active. |
Active Days | The total number of days accounts were active. |
Average Active Days | The average number of days accounts were active. |
New Acc Purchases | Purchases made by new accounts, as reported by Income Access. |
Depositing Accounts | The number of accounts that made a deposit. |
Deposits | The amount deposited by players. |
Bonus | The amount of bonuses given to players. |
Chargebacks | The amount of chargebacks. |
Gross Revenue | Gross revenue from referred players. |
Net Revenue | Net revenue from referred players, as calculated by Income Access. |
Gross / Player | Gross revenue per player. |
Net / Player | Net revenue per player. |
Average Revenue | Average revenue, as calculated by Income Access. |
CPA Commission | Commission earned on a cost per acquisition (CPA) basis. |
CPA Count | The number of players that qualified for CPA commission. |
Total Commission | The total commission earned by affiliates. |
Notes on this connector
Summary data is dated by the day Income Access reports it for. Player registrations are dated by the registration date.
Ratios and averages can't be summed. This applies to Click-Through Ratio, New Account Ratio, Average Active Days, Gross / Player, Net / Player and Average Revenue. When you look at more than one day or affiliate, Funnel adds these values up, so the totals aren't meaningful. Build them as custom metrics from the underlying counts and amounts instead.
Account counts, such as Active Accounts and Depositing Accounts, count accounts for each day. The same account can appear on several days, so the sum over a longer period can be higher than the number of unique accounts.
Amounts are in the currency Income Access gives in the report.
Your Income Access program might need to allow Funnel's IP address before Funnel can fetch your data.
How to request this data
To get Income Access data, submit a data request.
Include this information in your data request
In Where does the data come from?, enter Income Access.
The web address of your Income Access affiliate program (the domain your affiliates log in to).
The username for your Income Access data feed.
The password or key for your Income Access data feed.
Which reports you need (Summary, Player registrations or both). If you need a different Income Access report, name it in your request.
The currency of your Income Access program.
For pricing or access to custom connectors, contact your Customer Success Partner or Funnel Support.