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Facebook Leads: Dimensions and metrics

Dimensions and metrics available for Facebook Leads in Funnel.

If your use case requires this in Funnel, you can request it as a custom connector.

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Custom connectors and data requests are available only in Business and Enterprise plans.

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What Leads Data Can I Get

  • Ad ID: The ID number of the ad associated with the instant form.

  • Ad Name: The name of the ad associated with the instant form.

  • Ad Set ID: The ID number of the ad set associated with the instant form.

  • Ad Set Name: The name of the ad set associated with the instant form.

  • Campaign ID: The ID number of the campaign associated with the instant form.

  • Campaign Name: The name of the campaign associated with the instant form.

  • Created Time: The time the lead was created.

  • Form ID: The unique ID number of the instant form used in the lead ad.

  • Form Name: The name of the instant form used in the lead ad.

  • ID: A unique ID number for each lead created.

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Notes on this custom connector

The data includes the Form Questions and Form Responses.

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Facebook restricts data retrieval to the most recent 90 days of lead information.

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How to request this data

To request Facebook Leads data, submit a data request.

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