Optimal Scenario Comparison
Compare current media performance with model-suggested improvements.
Optimal Scenario ComparisonUnderstand how to use the Optimal Scenario Comparison view to interpret your marketing efforts.
MediaplanThis article describes the Mediaplan section in the Optimal Scenario Comparison view
Optimizing for CPALearn how Funnel's measurement model helps you optimize for CPA.
Mediaplan Progress SummaryThis article describes about the Mediaplan Progress Summary section in the Optimal Scenario Comparison screen.
Reference ComparisonThis article describes the Reference Comparison section in the Optimal Scenario Comparison screen.
BreakdownThis section describes the Breakdown table in the Optimal Scenario Comparison screen.