All CollectionsMeasureOptimal Scenario ComparisonOptimal Scenario ComparisonCompare current media performance with model-suggested improvements.6 articlesOptimal Scenario ComparisonUnderstand how to use the Optimal Scenario Comparison view to interpret your marketing efforts.MediaplanThis article describes the Mediaplan section in the Optimal Scenario Comparison viewOptimizing for CPALearn how Funnel's measurement model helps you optimize for CPA.Mediaplan Progress SummaryThis article describes about the Mediaplan Progress Summary section in the Optimal Scenario Comparison screen.Reference ComparisonThis article describes the Reference Comparison section in the Optimal Scenario Comparison screen.BreakdownThis section describes the Breakdown table in the Optimal Scenario Comparison screen.
