All CollectionsMeasureOptimal Scenario ComparisonOptimal Scenario ComparisonCompare current media performance with model-suggested improvements.6 articlesOptimal scenario comparisonUnderstand how to use the Optimal scenario comparison view to interpret your marketing efforts.Optimal scenario comparison: MediaplanRead the optimisation period and reference period that scope a scenario comparison.Optimal scenario comparison: Optimizing for CPALearn how Funnel's measurement model helps you optimize for CPA.Optimal scenario comparison: Mediaplan progress summaryCompare actual spend, conversions, CPA, revenue, and ROAS with the optimal scenario.Optimal scenario comparison: Reference comparisonCompare the optimal scenario with the reference period for spend, conversions, and revenue.Optimal scenario comparison: BreakdownRead channel-level optimal, reference, and actual spend in the Breakdown table.
