The Mediaplan Progress Summary section compares actual performance against the optimal scenario for the selected period. It includes five key metrics:
Metric | Description |
Spend | Total media spend. Shows how actual spend compares to the model recommendation. |
Conversion | Number of conversions attributed to paid media. |
CPA | Cost per action (spend divided by conversions). |
Revenue | Revenue attributed to media efforts. |
ROAS | Return on ad spend (revenue divided by spend). |
Each tile shows the optimal value, the actual current value, and the attainment percentage, which reflects how closely current performance aligns with model expectations.