How to get these dimensions and metrics in your workspace? | What do you need? |
Submit a data request. See Request new data in Funnel. | Business or Enterprise plan |
Ranking Report
Date: The specific date when the ranking data was recorded.
Search Engine: The search engine (for example, Google, Bing) where the keyword ranking was tracked.
Keyword: The search term for which the ranking position is reported.
Keyword Group: A category or cluster of related keywords.
Website: The domain or subdomain being analyzed.
URL: The specific page address that ranks for the keyword.
Position: The rank of the URL in the search engine results for the keyword.
Best: The highest position achieved by the URL for the keyword.
Competition: A metric indicating the level of competition for the keyword.
Average Monthly Searches: The average number of times the keyword is searched monthly.
CPC: Cost Per Click; the average cost advertisers pay for a click on ads targeting the keyword.
Page: The search results page number where the URL appears.
Type: The nature of the search result (for example, organic, paid).
Snippet: A brief description or extract displayed under the URL in search results.
Local Searches: The number of searches for the keyword within a specific geographic area.
Estimated Daily Traffic: The projected daily visits the website receives from the keyword.
Top Sites Report
Date: The date when the top sites data was collected.
Search Engine: The search engine from which the top sites data was retrieved.
Keyword: The search term used to generate the top sites list.
Type: The category of search result (for example, organic, paid).
Position: The ranking position of the URL for the keyword.
URL: The web address of the ranked page.
Title: The title tag of the ranked page.
Meta Description: The meta description tag of the ranked page.
Snippet: The description or summary shown in the search results.
Page: The search results page number where the URL is listed.
Keyword Groups: Categories or clusters to which the keyword belongs.
Visibility Report
Date: The date when visibility metrics were recorded.
Metric: Specific visibility metrics, which may include dynamic fields generated based on domains.
Landing Pages Report
Date: The date when the landing page data was collected.
URL: The address of the landing page.
Highest Rank: The best position achieved by the landing page across tracked keywords.
Keywords: The list of keywords for which the landing page ranks.
Best Position: The top ranking position the landing page has attained.
Visibility Score: A metric indicating the prominence of the landing page in search results.
Visibility Percent: The percentage of visibility the landing page has in search results.
Average Rank: The mean ranking position of the landing page across all keywords.
Click Share: The proportion of clicks the landing page receives relative to total possible clicks.
Estimated Visits: The projected number of visits the landing page receives from search traffic.
Top Keyword: The highest-performing keyword driving traffic to the landing page.
Searches: The number of searches conducted for the top keyword.
Keyword Difficulty Report
Project: The specific project or campaign associated with the keyword analysis.
Main Website: The primary domain being evaluated.
Keyword: The search term under analysis.
Keyword Groups: Categories or clusters to which the keyword belongs.
Search Engine: The search engine where the keyword's difficulty is assessed.
Position: The current ranking position of the main website for the keyword.
Global Difficulty: A metric indicating the overall competition level for the keyword across all websites.
Domain Difficulty: The difficulty score specific to the main website's domain for ranking the keyword.
URL Difficulty: The difficulty score specific to the main website's URL for ranking the keyword.
Content Score: An evaluation of the content quality and relevance on the main website concerning the keyword.
Search Intent: The primary purpose or goal users have when searching the keyword (for example, informational, transactional).
Secondary Search Intent: Additional user intentions associated with the keyword.
Previous Search Intent: The historical primary search intent associated with the keyword.
Previous Secondary Search Intent: This refers to the secondary intent that users previously had when searching for a keyword before it changed. It helps track shifts in search behavior over time, indicating how user intent has evolved.