Campaign: From the campaign event parameter. Funnel may clean values such as (direct), (not set), and (none).

Content: From the content event parameter.

Cookie ID: From the user_pseudo_id column, in lowercase. In the GA4 BigQuery export this is user_pseudo_id.

Country: Populated from Country (custom param) or Country (default dim), depending on your connect settings.

Country (custom param): From a custom event parameter if you specify one when you connect.

Country (default dim): From the geo.country column.

Currency: ISO currency code parsed from the currency event parameter.

Custom user ID from event parameters: From a custom dimension with event scope if you specify one when you connect.

Custom user ID from user properties: From a custom dimension with user scope if you specify one when you connect.

Default channel: Funnel-derived channel based primarily on source and medium. Possible values: Affiliate, Direct, Display, Email, Other Advertising, Referral, Organic Search, Paid Search, Social, Unknown.

Event Parameters: String representation of the whole raw event_params column. Available when you choose to include the raw event_params field during connect.

Event currency: From the currency event parameter.

Event name: From the event_name column.

Event timestamp: From the event_timestamp column, formatted in ISO 8601 with microsecond precision.

Event timestamp org: From the event_timestamp column in its original form.

Event traffic source: From the traffic_source column.

File date: Date of the BigQuery table from which Funnel queried the data.

GA session ID: From the ga_session_id event parameter.

GCL ID: From the gclid event parameter.

Google Ads consent: From privacy_info.ads_storage, parsed as TRUE or FALSE.

Location: From the page_location event parameter.

Medium: From the medium event parameter. Funnel may clean values such as (direct), (not set), and (none).

Page title: From the page_title event parameter, in lowercase.

Platform user ID: Populated from Custom user ID or User ID.

Referrer: From the page_referrer event parameter.

Referrer domain: Hostname part of the page_referrer event parameter.

Source: From the source event parameter. Funnel may clean values such as (direct), (not set), and (none).

Term: From the term event parameter.

Transaction ID: From the transaction_id event parameter.

User ID: From the user_id column.

Basket value: From the value event parameter.

GA session number: From the ga_session_number event parameter.

Micro second time: From the engagement_time_msec event parameter.

Funnel fetches data from events_YYYYMMDD tables first because they are more stable than events_intraday_YYYYMMDD tables. Funnel does not fetch data for the current day. If historical events_* tables are missing, Funnel looks for events_intraday_* tables.

By default, Funnel downloads up to 90 days of historical data. Contact Funnel support if you need more.

Measurement default events: first_visit, session_start, purchase, add_to_cart, page_view, select_item, view_item_list, and view_item. You can change this by selecting a subset of events when you connect.

Funnel filters out every row that is missing user_pseudo_id or event_timestamp.