Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
Adtriba uses three cookies. Each cookie stores data that Adtriba needs for tracking.
atbpdid
Cookie type: 1st party cookie
Lifetime: 2 years
Example value: UUID, for example ad7c6e45-271d-4e81-b6df-b9e8f7d2fb91
This cookie stores the platform device ID. Adtriba uses this ID to distinguish new and returning customers. Adtriba sets this cookie when a user visits your website.
atbpuid
Cookie type: 1st party cookie
Lifetime: 2 years
Example value: 2481f36dfc515ca76451aaadf1399026942a01ee50c6d0a61988b43cef039bc2 (SHA-256 encoded email address)
This cookie stores the hashed user identifier when user identity tracking is enabled. Adtriba uses this cookie to match users across devices.
atbgdid
Cookie type: 3rd party cookie
Lifetime: 2 years
Example value: UUID, for example ad7c6e45-271d-4e81-b6df-b9e8f7d2fb91
Adtriba sets this cookie offsite, for example on a banner view.
Safari and Firefox usually block this cookie.