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Adtribas Cookies

If you ever wondered what cookies Adtriba uses for the tracking - this article gets you covered

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Written by Sowjenya Parthasarathy
Updated over a week ago

Adtriba uses three different kinds of cookies. Each cookie is used to store different data that Adtriba needs to work properly.

1) atbpdid

Cookie type: 1st Party Cookie
Lifetime: 2 years
Example value: UUID z.B.: ad7c6e45-271d-4e81-b6df-b9e8f7d2fb91

This cookie will store the information about the user's platform device I,D which is used to distinguish users as new or returning customers. It's set once a user visits your website.

2) atbpuid

Cookie type: 1st Party Cookie
Lifetime: 2 years
Example value: 2481f36dfc515ca76451aaadf1399026942a01ee50c6d0a61988b43cef039bc2 (sha256 encoded emailadress)

This cookie will store the information about the user's hashed identifier if the user identity tracking is enabled. It's used for matching users across different devices.

3) atbgdid

Cookie type: 3rd Party Cookie
Lifetime: 2 years
Example value: UUID z.B.: ad7c6e45-271d-4e81-b6df-b9e8f7d2fb91

This cookie is set offsite - on a banner view, for example.
Usually this Cookie gets blocked via Safari and Firefox browsers.

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