Meta: Upcoming removal of DMA Region in Facebook Ads (22 June, 2026)
From 22 June, 2026, Meta will remove Nielsen Designated Market Area (DMA) from all Meta targeting and reporting and will use Comscore Markets for the affected regional coverage in the platform. After that date, Facebook Ads data sources in Funnel that still use the DMA Region breakdown will stop working until you reconfigure them to use the replacement breakdown.
We will add a Comscore Markets breakdown to the Facebook Ads connector before 22 June, 2026. The following articles will be updated when you can select it in the data source:
Until then, continue to use DMA Region if you need that data, and use the time to plan the cutover.
Before you migrate
This is not a simple field rename. Historical rows broken down by DMA Region and new rows broken down by Comscore Markets will not be directly comparable in the same reporting logic without a documented cutover. If you need to keep historical DMA Region data in Funnel, expect to pause downloads on the existing source, add a new Facebook Ads data source once Comscore Markets is available.
If you have less than 20 sources, when the new breakdown is live, create a new template with the breakdowns you need, then reconfigure the affected data sources to use that template.
If you have more than 20 sources, contact your Funnel representative to plan the transition.
If you need a reload within Meta’s retention window (up to 37 months as offered by the Facebook Ads API): after Comscore Markets is available in the connector, contact Funnel Support with the data sources to update, the new template, and the date range to re-run.
How to find affected data sources
If you have only one Funnel workspace, go to Data > Data Sources, then enter DMA in the search bar.
If you have multiple workspaces, complete the following steps to locate data sources with DMA Region:
Click your profile settings in the top-right corner and select Subscription overview.
From the left navigation pane, click Data Sources and search for DMA in the search bar.
Click the Data Source Name hyperlink to open the workspace where the source is located.
Note: Subscription overview only shows data sources in workspaces you can access. It may not show every affected Facebook Ads source in your organization. A Facebook Ads source is affected if its configuration summary includes DMA Region.
Reference API documentation
For Insights field behaviour and platform updates, see the Meta Marketing API documentation for Ads Insights.
For the DMA to Comscore Markets product change, see Transitioning to Comscore Markets for automotive model ads. This blog post also covers the feed requirements and dates (including a feed-ingestion notice from 20 April, 2026 if legacy
dma_codesremain in the feed, and work from 23 March, 2026 on feed updates on Meta’s side).
Contact your Funnel representative or Funnel Support if you need more help.