Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
The Customer Journey Report (CJR) shows how users interact with your marketing touchpoints before they convert.
Report functionality and methodology
The CJR shows only converting customer journeys.
Touchpoint types (Introducer, Influencer, Closer) appear as dots in the upper-left corner (blue = introducer, yellow = influencer, red = closer).
If an influencer touchpoint appears more than once in a row in one sequence, the report shows one dot. The yellow dot displays the number of appearances.
If a journey has more than two different influencer touchpoints, the influencers are hidden. Click expand touchpoints to see all influencer touchpoints.
Touchpoint sequences are sorted by conversion count in descending order.
Unified Marketing Measurement (UMM) touchpoints such as TV are always followed by an organic touchpoint (direct, SEO, or Paid Search Brand).
The attributed percentage contribution of each touchpoint appears in the lower-right corner of the sequence.
Sequences can display at channel, source, or campaign granularity.
The number of individual sequences can increase with the selected granularity. Touchpoints per channel can differ at source or campaign level.
Questions the CJR can answer
What is the most successful touchpoint combination by conversion count?
Which touchpoint receives the most credit in the most successful journeys?
How much credit do upper-funnel and lower-funnel actions receive in successful customer journeys?
Does the channel strategy work? Do upper-funnel measures appear early in journeys and receive credit?
In how many successful customer journeys does a specific touchpoint combination appear? For example, Paid Search as influencer and direct as closer.
The CJR helps teams understand customer journey tracking and data-driven attribution.
