If your use case requires this data in Funnel, you can request it as a custom connector.
Custom connectors and data requests are available only in Business and Enterprise plans.
Keyphrase Performance Report
Date
Advertiser ID
Location ID
Engine
Phrase
Match Type
Impressions
Clicks
Cost
Quality Score
Impression Share
Top Impression Rate
Absolute Top Impression Rate
Search Top Impression Share
Search Absolute Top Impression Share
Conversions
Conversions Value
All Conversions
All Conversions Value
Matched Calls Performance Report
Date
Event UTC
Advertiser ID
Location ID
Category ID
Keyphrase
Local Keyphrase
Match Type
Calls
Clicks
Matched Calls Performance Report
Date
Event UTC
Advertiser ID
Location ID
Category ID
Keyphrase
Local Keyphrase
Match Type
Calls
Clicks
Call Tracking Performance Report
Advertiser ID
Date/Time Received
Duration
Caller Number
Call Tracking Number
Destination Number
Caller Name
Caller City
Caller State
Answered
Recording ID
Call Rating
How to request this data
To request Matchcraft data and other data that has not been covered here, submit a data request.