If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Keyphrase Performance Report
Date
Advertiser ID
Location ID
Engine
Phrase
Match Type
Impressions
Clicks
Cost
Quality Score
Impression Share
Top Impression Rate
Absolute Top Impression Rate
Search Top Impression Share
Search Absolute Top Impression Share
Conversions
Conversions Value
All Conversions
All Conversions Value
Matched Calls Performance Report
Date
Event UTC
Advertiser ID
Location ID
Category ID
Keyphrase
Local Keyphrase
Match Type
Calls
Clicks
Matched Calls Performance Report
Date
Event UTC
Advertiser ID
Location ID
Category ID
Keyphrase
Local Keyphrase
Match Type
Calls
Clicks
Call Tracking Performance Report
Advertiser ID
Date/Time Received
Duration
Caller Number
Call Tracking Number
Destination Number
Caller Name
Caller City
Caller State
Answered
Recording ID
Call Rating
How to Request this Custom Connector
To request Matchcraft data, submit a Custom Connector Request (see link here for instructions) or select the Matchcraft tile marked custom after enabling Show custom connectors. Selecting the tile automatically sends your request.
If you are interested in Matchcraft data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.