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Reports
Search Campaign Report
Daily search activity for each campaign of the connected LocaliQ advertiser.
Campaign Type: The type of LocaliQ campaign, such as search or xmedia.
Advertiser Identifier: The global master advertiser ID (GMAID) of the LocaliQ advertiser the data belongs to.
Campaign Name: The name of the campaign in LocaliQ.
Campaign ID: The global master campaign ID, the unique ID of the campaign in LocaliQ.
Clicks: The number of clicks on the campaign's ads that day.
Impressions: The number of times the campaign's ads were shown that day.
Leads: The total number of leads the campaign generated that day. Of the web events, only qualified (lead-generating) ones count toward this total.
Chats: The number of chats generated by paid traffic that day.
Calls: The number of call events that day.
Web Events: The number of web events that day. Web events are pages or actions the advertiser marked as important, and can be lead-generating (qualified) or informational.
Qualified Web Events: The number of lead-generating web events that day.
Emails: The number of email events that day.
Spend: The amount spent on the campaign that day, in the advertiser's currency (USD if none is given).