How to get these dimensions and metrics in your workspace? | What do you need? |
Submit a data request. See Request new data in Funnel. | Business or Enterprise plan |
Dimensions
Date: The date of the reporting data (UTC).
Campaign Name: The name of the campaign.
Country: The country where the ad was shown, for example India.
OS: The operating system of the user's device, either Android or iOS.
Currency: The currency of Media Cost, as chosen when the data source was set up.
Campaign ID: The unique ID of the campaign in InMobi.
Inmobi Account ID: The unique ID of the advertiser account in InMobi.
Advertiser Name: The name of the advertiser.
Event Name: The user action counted as a primary or secondary event, for example registrations or add_to_cart.
Metrics
Clicks: The number of clicks on the ads.
Impressions: The number of times the ads were shown.
Media Cost: An indicative billable amount for the ads, as reported by InMobi.
Installs: The number of app downloads.
Events: The number of user actions driven by the ads.
Skan Installs: The number of app downloads attributed through Apple's SKAdNetwork (iOS SKAN campaigns).
Skan Events: The number of user actions driven by the ads, attributed through Apple's SKAdNetwork (iOS SKAN campaigns).
Probabilistic Events: The number of user actions driven by the ads, attributed through probabilistic attribution.