This is currently a Early access feature available on our Business and Enterprise plans. It may lack some functionality and is not covered by our service level agreement. The feature is provided free of charge, i.e. without incurring any Flexpoint consumption, for as long as it is in the early access program. Please reach out to support for any questions or feedback.
1. Setup in Funnel
Input Select the Account and Pixel to upload to, sometimes the Pixel can be shared to another account and is found under that one instead.
Write the name of the event you want to upload to Facebook. This can be any of the listed Facebook standard event or any custom event of your choosing. The events don't need to be defined beforehand.
The only Action source supported right now is "Website" events.
Select a field that will populate the "Event Source URL" and let Facebook know which URL the conversion happened on, since these are offline website events.
Select a field that will populate the Facebook "Click ID" (required)
Select a field that will populate "Conversion time", ie when the conversion happened. The recommended date format is year, month date. Such as "2024-01-01", "2024-01-01T01:02:03" , "2024-01-01 01:02:03" or similar (can also include timezone and milliseconds).
Select a field that will populate the "Event ID" (optional). This is the field that Facebook use to deduplicate on. If you send the same events from your website tag then make sure you use the same Event ID to avoid duplicate values.
Optionally add any filters. It is recommended to add filters on Data Source type or Data Source to avoid accidental rows when more Data Sources are added to the Workspace.
Select the currency of your Facebook account.
2. Test access
Once you setup a conversion upload it will take a while for the conversions to show in Facebooks UI. With this method you can upload you conversions to an event that will be called "TestEvent" and it will be shown live in Facebook, so that you can quickly go back and edit the Data Share setup in Funnel.
How to do it
Copy the test event code from the "Test events" tab of your Facebook Ads data source.
2. Input test event code into Funnel in the last "Preview" step
3. Look at the test events in Facebook and make sure they look correct
3. Enable the conversion upload
Once you enable the conversion upload it will be scheduled a couple times a day. Mind that it will take a couple hours for the first upload to run and a couple of hours for Facebook to ingest it.
