If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
How This Differs from the Facebook Ads Action Report
The standard Facebook Ads connector returns actions in a wide format, where:
Each action type is represented as a separate column
The schema expands as new Facebook actions are introduced
The Pivoted Action Types connector, by contrast:
Normalizes all actions into rows
Uses Action Type as a dimension
Makes it easier to:
Filter, aggregate, and compare actions
Support custom conversions
Feed BI tools, MMMs, and attribution models
Avoid schema changes when new action types appear
Base Fields:
Date
Action Type
Custom Conversion Name
Action Type Count
Action Type Value
Action Type Count (1d View)
Action Type Count (SKAN View)
Action Type Value (1d View)
Action Type Value (SKAN View)
Action Type Count (7d Click)
Action Type Value (7d Click)
Action Type Count (28d Click)
Action Type Value (28d Click)
Campaign Level:
Campaign Name
Campaign ID
Ad Set Level:
Campaign Name
Campaign ID
Ad Set Name
Ad Set ID
Ad Level:
Campaign Name
Campaign ID
Ad Set Name
Ad Set ID
Ad Name
Ad ID
Creative ID
Creative Name
Creative Object Type
Breakdown Options (Generic):
Age, Gender, Country, Region, City, DMA, Language, Platform, Impression Device
Ad Extension Domain/URL, Ad Format Asset, App ID, Body Asset
Breakdown Ad Objective, Breakdown Reporting Ad ID, Call To Action Asset
Coarse Conversion Value, Comscore Market/Code, Creative Relaxation Asset Type
Description Asset, Fidelity Type, Flexible Format Asset Type, Gen AI Asset Type
HSID, Image Asset, Is Auto Advance, Is Conversion ID Modeled
Is Rendered As Delayed Skip Ad, Landing Destination, Link URL Asset
MDSA Landing Destination, Media Asset URL, Media Creator
Media Destination URL, Media Format, Media Origin URL, Media Text Content
Media Type, Postback Sequence Index, Product ID, Redownload
SKAN Campaign ID, SKAN Conversion ID, SKAN Version
SOT Attribution Model Type, SOT Attribution Window, SOT Channel
SOT Event Type, SOT Source, Title Asset, User Persona ID/Name
Video Asset, Frequency Value, Hourly Stats (Advertiser/Audience Time Zone)
MMM, Place Page ID, Publisher Platform, Platform Position
Device Platform, Standard Event Content Type, Conversion Destination
Signal Source Bucket, Marketing Messages Btn Name, Impression View Time Advertiser Hour V2
Breakdown Options (Action-Specific):
Action Device, Action Destination, Conversion Destination
Matched Persona ID/Name, Signal Source Bucket, Standard Event Content Type
Action Canvas Component Name, Action Carousel Card ID/Name
Action Reaction, Action Target ID, Action Type, Action Video Sound/Type
Ad Set Snapshot Report
Date
Campaign Name
Campaign ID
Campaign Created Time
Campaign Pacing Type
Campaign Effective Status
Ad Set Name
Ad Set ID
Ad Set Frequency Cap Event
Ad Set Frequency Cap Interval Days
Ad Set Frequency Cap
Ad Set Created Time
How to Request this Custom Connector
To request Facebook Pivoted Action Types data, submit a Custom Connector Request (see link here for instructions) or select the Facebook Pivoted Action Types tile marked custom after enabling Show custom connectors. Selecting the tile automatically sends your request.
If you are interested in Facebook Pivoted Action Types data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.