If your use case requires this data in Funnel, you can request it as a custom connector.
Custom connectors and data requests are available only in Business and Enterprise plans.
How This Differs from the Facebook Ads Action Report
The standard Facebook Ads connector returns actions in a wide format, where:
Each action type is represented as a separate column
The schema expands as new Facebook actions are introduced
The Pivoted Action Types connector, by contrast:
Normalizes all actions into rows
Uses Action Type as a dimension
Makes it easier to:
Filter, aggregate, and compare actions
Support custom conversions
Feed BI tools, MMMs, and attribution models
Avoid schema changes when new action types appear
Base Fields:
Date
Action Type
Custom Conversion Name
Action Type Count
Action Type Value
Action Type Count (1d View)
Action Type Count (SKAN View)
Action Type Value (1d View)
Action Type Value (SKAN View)
Action Type Count (7d Click)
Action Type Value (7d Click)
Action Type Count (28d Click)
Action Type Value (28d Click)
Campaign Level:
Campaign Name
Campaign ID
Ad Set Level:
Campaign Name
Campaign ID
Ad Set Name
Ad Set ID
Ad Level:
Campaign Name
Campaign ID
Ad Set Name
Ad Set ID
Ad Name
Ad ID
Creative ID
Creative Name
Creative Object Type
Breakdown Options:
Age
Gender
Age + Gender
Country
Region
Country + Region
Designated Market Area
Impression Device
Publisher Platform
Publisher Platform + Platform Position
Impression Device + Publisher Platform
Publisher Platform + Platform Position + Impression Device
Impression Device + Device Platform + Publisher Platform + Platform Position
Device Platform + Publisher Platform + Platform Position
Action Device + Impression Device
Action Device + Publisher Platform
Action Device + Publisher Platform + Platform Position
Action Device + Publisher Platform + Platform Position + Impression Device
Action Device + Impression Device + Device Platform + Publisher Platform + Platform Position
Product ID
Device Platform
Hourly Stats (Audience Time Zone)
Hourly Stats (Advertiser Time Zone)
Image Asset
Video Asset
Description Asset
Link URL Asset
Title Asset
Body Asset
Call to Action Asset
Ad Set Snapshot Report
Date
Campaign Name
Campaign ID
Campaign Created Time
Campaign Pacing Type
Campaign Effective Status
Ad Set Name
Ad Set ID
Ad Set Frequency Cap Event
Ad Set Frequency Cap Interval Days
Ad Set Frequency Cap
Ad Set Created Time
How to request this data
To request Facebook Pivoted Action Types data, submit a data request (see link here for instructions) or select the Facebook Pivoted Action Types tile marked custom after enabling Show custom connectors.