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Apple News: Dimensions and metrics

Dimensions and metrics available for Apple News data requests in Funnel.

How to get these dimensions and metrics in your workspace?

What do you need?

Submit a data request. See Request new data in Funnel.

Business or Enterprise plan

Channel Supply Report

  • Channel Name: The name assigned to the publisher's channel within Apple News.

  • Channel ID: A unique identifier for the publisher's channel.

  • Date: The specific date for which the report data is applicable.

  • Organization ID: A unique identifier for the organization associated with the channel.

  • Back Fill Impressions: The number of ad impressions filled by Apple's default ads when direct-sold ads are unavailable.

  • Direct Sold Impressions: The number of ad impressions filled by ads sold directly by the publisher.

  • House Impressions: The number of ad impressions filled by the publisher's own promotional ads.

  • Supply: The total number of ad opportunities available within the channel.

  • Back Fill Revenue (monetary value): The revenue generated from backfill ad impressions.

  • Currency (constant value from source definition): The currency in which revenue figures are reported, typically consistent across the report.

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